Podcasts: The Beginning - Deepstash
The Podcasting Ecosystem

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The Podcasting Ecosystem

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Podcasts: The Beginning

Podcasts: The Beginning

  • Podcasts were originally thought of in 2005 by Apple as a way to increase content in their iPod devices and the iTunes software.
  • Steve Jobs pitched podcasts as ‘TiVo for Radio’, audio content that could be time-shifted to listen anytime.
  • Apple wanted to entice its customers by offering a huge amount of free audio content but could only manage a niche audience at that time.
  • Later in 2014, the purple podcast icon on Apple devices became the default way for people to consume audio content, leading to tremendous audience growth and the resurrection of podcasts as a medium.


472 reads


Podcasts Gone Mainstream

An explosion of user-generated content happened gradually, mainly due to the podcasting medium being based on an open web standard: RSS technology. Podcasts could easily be located and downloaded by the public using various online services and apps.

Another major factor was...


302 reads

Podcasts: The Medium Gets A Big Boost

As Apple shifts from being a hardware company selling iPods and iPhones to a content company with Apple Music, Apple TV+ and other offerings, the podcasting space is the next battleground for the company who invented the medium. 

Music and podcast giant Spotify has changed the game...


260 reads

Podcasting: From Open To Exclusive

Podcasting: From Open To Exclusive

The current vibrancy in the podcasting universe is due to ultra-niche offerings, a diversity in voices and a huge amount of creative space in the open standard.

The medium which exploded due to it having no gatekeepers incharge, is now turning into a walled garden with premium paid content...


261 reads

Podcasting: The Return Of Apple

Podcasting: The Return Of Apple

In 2021, Apple again sets its attention on podcasts. The recent ‘Spring Loaded’ event had the company creating the technical infrastructure for paid subscriptions and exclusive content. Creators will charge directly from the customer and pay a 30 percent revenue cut to Apple.



278 reads




Programme researcher for broadcasting/film/video

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Podcasts History

  • In the summer of 2004, Adam Curry decided to program and develop the first podcatcher application using Apple scripts. The program was able to read through the RSS and download the audio. It would use the iTunes API to add the files to the playlist.
  • George W. Bush became the first ...


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