Podcasts: The Medium Gets A Big Boost
As Apple shifts from being a hardware company selling iPods and iPhones to a content company with Apple Music, Apple TV+ and other offerings, the podcasting space is the next battleground for the company who invented the medium.
Music and podcast giant Spotify has changed the game and is one of the main reasons for the explosive rise of podcasts.
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In 2021, Apple again sets its attention on podcasts. The recent ‘Spring Loaded’ event had the company creating the technical infrastructure for paid subscriptions and exclusive content. Creators will charge directly from the customer and pay a 30 percent revenue cut to Apple.
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