Podcasts: The Medium Gets A Big Boost - Deepstash

Podcasts: The Medium Gets A Big Boost

As Apple shifts from being a hardware company selling iPods and iPhones to a content company with Apple Music, Apple TV+ and other offerings, the podcasting space is the next battleground for the company who invented the medium. 

Music and podcast giant Spotify has changed the game and is one of the main reasons for the explosive rise of podcasts.

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IDEAS CURATED BY

lisharre

Programme researcher for broadcasting/film/video

The idea is part of this collection:

The Podcasting Ecosystem

Learn more about podcasts with this collection

The importance of networking in podcasting

How to grow your podcast audience

How to monetize your podcast

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In 2021, Apple again sets its attention on podcasts. The recent ‘Spring Loaded’ event had the company creating the technical infrastructure for paid subscriptions and exclusive content. Creators will charge directly from the customer and pay a 30 percent revenue cut to Apple.

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