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Decision making is critical for entrepreneurs. Every day, you have to set out on a course of action, choose tactics, evaluate results, and otherwise choose from arrays of options.
RELATED IDEAS
When we’re evaluating an option, we often fixate on the first piece of information we have about it.
Decide in advance what outcome you have in mind.
Asking yourself critical questions forces you to think about what you can't know.
Critical questions direct you to friends, mentors, communities, books, courses, and even podcasts for insights that encourage an outside perspective.
Being aware of your own biases doesn't mean you will be free of them. You need a system that will help prevent your proclivities from taking control.
Rather refer to bias as "predictable mistakes" that people make when planning. For instance, getting anchored on last year's numbers. That is bias, but the language provides another way of addressing it. It is more pointed and practical.