Use your body language deliberately to set the tone and people will unconsciously adopt and spread your attitude. If you have speakers, ask them to buy in as well and if people aren’t buying in, that’s okay. They’ll self-select out.
Also, your community needs to be safe. Your guests can cross the line and you need to be watchful for that. Make it clear inappropriate behavior will not be tolerated.
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Hire people with a good sense of humor and don’t get offended too easily. Look for people who have a positive attitude and some experience, who care the most, who share values about the brand mission.
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