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Reese R.

@reeser291

Bring People Into Your World

Walt Disney took suspension of reality a step further building theme parks that brought people into his world. You can bring people into your world through storytelling and brand activation.

Brand activation is when you combine storytelling with unique experiences to increase awareness and engagement with your company.

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4 Lessons in Storytelling From Walt Disney - Museum Hack

museumhack.com

TOPICS IN THIS IDEA

Communication

Stage Time: "Two Storytelling Secrets from Walt Disney" | Darren LaCroix

Ever wonder what makes masters, masters? What do they do differently than average people at the same craft? Often we dismiss people as "gifted" rather than strive for figuring it out and pushing ourselves into the "uncomfortable zone." The funny part is with a little investment in focus often there are simple techniques that can ...

darrenlacroix.com

Better Your Storytelling With Emotion And Reaction

Though a cartoon is two-dimensional, to make an emotional connection with the audience characters need action and re-action. Walt Disney had his artists focus on learning that.

Too often pres...

Keep The Audience’s Perception In Mind

Walt Disney realized that to tell the best stories he had to invest in teaching his artists how to be the best if he wanted his movies to be the best. They then invested more and created their own schools.

We need to be less concerned about how we look at our stories and instead focus on the images we draw in the minds of our audience. We use words to do that and they need just enough detail to let the minds of the audience to paint an image but not so much that we confuse the image in their mind.

Laila M.

@lailaim23

Pixar’s Rules of Storytelling Applied to Product Managers & UX Designers

Emma Coats tweeted a series of basic storytelling tips while she was at Pixar. They became known as "Pixar's 22 Rules of Storytelling." She shared the valuable lessons from arguably the greatest storytellers of our generation, Pixar. Emma's learnings from her days at Pixar inspired me to reflect on mine as a product person, and a storyteller.

uxmag.com

The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an enti..."

Steve Jobs

Storytelling Is Everything

Whether it's telling inspiring stories to customers or delivering a presentation to executives and the board of directors, being a good storyteller helps us make the leap from Good to Great.

Product managers and designers can benefit tremendously by great storytelling, and so can anyone who is working with product design.

Purpose

Instead of selling products, we need to focus on their purpose and what good it does for the end-user. Focus on the need of the customer and design the product around it.

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Brooklyn Z.

@bro_kzz610

Five essential writing tips backed by science

In "The Science of Storytelling," journalist Will Storr investigates the science behind great storytelling. While good plots are important, Storr writes that great stories revolve around complex characters. As in life, readers are drawn to flawed characters, yet many writers become too attached to their protagonists. We are all hallucinating.

bigthink.com

The Science Of Storytelling

According to Will Storr, author of ‘The Science Of Storytelling’, reality is just a phrase for a common set of shared facts and surroundings and is mainly a mind construct. We may not be living in ...

Change Matters

Human beings react to physical and environmental changes all the time. Likewise, a good story requires changes and challenges, and characters need to be provided with certain crossroads of change, else the story does not move.

Cause And Effect

Incomplete stories are filled automatically by the brain, as we have an urge to find meaning in everything. We also tend to believe the simplest explanations. Stories need to be shown a linear cause and effect for the reader to stay interested. If there are too many effects, the effect is lost.

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