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Interest
Generate, and maintain your audience 's interest with the content is the most challenging part.
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What is AIDA?
The AIDA model is just one of a class of models known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions.
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Attention
If you want your email or blog post to impact your audience, first you need to get their attention.
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118 reads
Desire
Make an emotional connection with your content that is the best way to stimulate your audience desire.
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Action
Make sure that every piece of content have a powerful, clear call to action, and it leads your audience in the right direction.
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119 reads
CURATED FROM
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19 | Generalist, Content Creator, Student at Christ University. Stashing about entrepreneurship, self-help, spirituality and the most interesting stuff I read.
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Interest Curiosity
Interest Curiosity is when we are having a pleasurable interest in knowledge. It is focused on the journey or the path.
Example: Diving into the internet for enjoyment and learning a lot of new stuff, feeling satisfied and content.
Maintaining Your Audience's Interest
Now that you’ve captured the audience, you have to maintain their interest. This can take different formats:
- Problem/Solution: This is commonly used when introducing a product or innovation, using the Monroe Sequence: Draw attention, Establish need, ...
The Importance of Content Intelligence
A lot of marketers use content marketing in order to communicate with the audience and draw them in. The benefits include:
- Generating a deep understanding of your target audience and what they like based on data and analysis
- Helps you to create content that is centered around y...
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