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What is AIDA?
The AIDA model is just one of a class of models known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions.
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719 reads
Attention
If you want your email or blog post to impact your audience, first you need to get their attention.
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120 reads
Interest
Generate, and maintain your audience 's interest with the content is the most challenging part.
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102 reads
Desire
Make an emotional connection with your content that is the best way to stimulate your audience desire.
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106 reads
Action
Make sure that every piece of content have a powerful, clear call to action, and it leads your audience in the right direction.
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124 reads
IDEAS CURATED BY
19 | Generalist, Content Creator, Student at Christ University. Stashing about entrepreneurship, self-help, spirituality and the most interesting stuff I read.
Aditya Mulukuri's ideas are part of this journey:
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