4 Lessons in Storytelling From Walt Disney - Museum Hack
In a corporate context, storytelling can invest your employees in your next undertaking, or your clients in the value of your product.
People were skeptical of the feasibility of a movie in the unprecedented scale of Snow White. Walt Disney convinced investors and animators by inviting them to a play where he acted out the entire story of Snow White and the Seven Dwarves. He convinced people of the movie’s value, even though it seemed like a wild and crazy proposition.
SIMILAR ARTICLES & IDEAS:
Though a cartoon is two-dimensional, to make an emotional connection with the audience characters need action and re-action. Walt Disney had his artists focus on learning that.
Too often pres...
Walt Disney realized that to tell the best stories he had to invest in teaching his artists how to be the best if he wanted his movies to be the best. They then invested more and created their own schools.
We need to be less concerned about how we look at our stories and instead focus on the images we draw in the minds of our audience. We use words to do that and they need just enough detail to let the minds of the audience to paint an image but not so much that we confuse the image in their mind.
“The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of ..."
Whether it's telling inspiring stories to customers or delivering a presentation to executives and the board of directors, being a good storyteller helps us make the leap from Good to Great.
Product managers and designers can benefit tremendously by great storytelling, and so can anyone who is working with product design.
Instead of selling products, we need to focus on their purpose and what good it does for the end-user. Focus on the need of the customer and design the product around it.