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4 Lessons in Storytelling From Walt Disney - Museum Hack
Storytelling
Is the activity of writing or telling stories and can empower one to convey a message in the strongest possible way. It’s a cultural and social activity that stimulates the imagination and builds a sense of wonder and community between teller and listener(s).
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SIMILAR ARTICLES & IDEAS:
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Key Ideas
Better Your Storytelling With Emotion And Reaction
Though a cartoon is two-dimensional, to make an emotional connection with the audience characters need action and re-action. Walt Disney had his artists focus on learning that.
Too often pres...
Keep The Audience’s Perception In Mind
Walt Disney realized that to tell the best stories he had to invest in teaching his artists how to be the best if he wanted his movies to be the best. They then invested more and created their own schools.
We need to be less concerned about how we look at our stories and instead focus on the images we draw in the minds of our audience. We use words to do that and they need just enough detail to let the minds of the audience to paint an image but not so much that we confuse the image in their mind.
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Key Ideas
“The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of ..."
Steve Jobs
Storytelling Is Everything
Whether it's telling inspiring stories to customers or delivering a presentation to executives and the board of directors, being a good storyteller helps us make the leap from Good to Great.
Product managers and designers can benefit tremendously by great storytelling, and so can anyone who is working with product design.
Purpose
Instead of selling products, we need to focus on their purpose and what good it does for the end-user. Focus on the need of the customer and design the product around it.
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Key Ideas
“What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some ..."
Pete Docter
Pixar’s Plotting Techniques For Structure And Purpose
The Story Spine structure: Once upon a time there was [blank]. Every day, [blank]. One day [blank]. Because of that, [blank]. Until finally [bank].
A story’s purpose: find why you want to tell this story, what belief of yours fueled that story, what does it teach and its purpose. Stories with a purpose that you are passionate about have a bigger impact.
