Suspending reality is a powerful storytelling technique as it creates a safe, magical world in which to contend with powerful emotions and themes, and it allows the viewer or listener to be transported and associate that escape from reality with the story.

Anything is possible ...

In a corporate context, storytelling can invest your employees in your next undertaking, or your clients in the value of your product.

People were skeptical of the feasibility of a movie in the unprecedented scale of Snow White. Walt Disney convinced investors and animators by invit...

Disney stories have a near universal appeal because they are designed around struggles and desires that are common to humans everywhere.

You can apply this message to storytelling in your company, too. When you’re communicating with your customers, you should focus on the shared e...

Walt Disney took suspension of reality a step further building theme parks that brought people into his world. You can bring people into your world through storytelling and brand activation.

Brand activation is when you combine storytelling with unique experiences to increase awareness a...