Walt Disney took suspension of reality a step further building theme parks that brought people into his world. You can bring people into your world through storytelling and brand activation.Brand activation is when you combine storytelling with unique experiences to increase awareness and engagement with your company.

Bring People Into Your World

In a corporate context, storytelling can invest your employees in your next undertaking, or your clients in the value of your product.People were skeptical of the feasibility of a movie in the unprecedented scale of Snow White. Walt Disney convinced investors and animators by inviting them to a play where he acted out the entire story of Snow White and the Seven Dwarves. He convinced people of the movie’s value, even though it seemed like a wild and crazy proposition.

Stories Are a Powerful Investment Tool

Disney stories have a near universal appeal because they are designed around struggles and desires that are common to humans everywhere.You can apply this message to storytelling in your company, too. When you’re communicating with your customers, you should focus on the shared experiences and desires that make your product so valuable.

Focus on Shared Desires

Is the activity of writing or telling stories and can empower one to convey a message in the strongest possible way. It’s a cultural and social activity that stimulates the imagination and builds a sense of wonder and community between teller and listener(s).

Storytelling

Suspending reality is a powerful storytelling technique as it creates a safe, magical world in which to contend with powerful emotions and themes, and it allows the viewer or listener to be transported and associate that escape from reality with the story.Anything is possible and that becomes inspiration.

Suspend Reality

How to use stories to differentiate, connect, and influence

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Problem Solving

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Career

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Communication

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Personal Development

Understand yourself and those around you.

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Psychology

The Power of Storytelling

Corporate April 05, 2018 It's no secret that we love stories at Museum Hack. From the behind-the-scenes secrets and shocking tales told by guides on our signature tours to the engaging and unique stories shared on our blog , we believe that storytelling is the best way to fulfill our company's mission: to teach people that museums (and history and science and art and architecture and mythology and and and) are f***ing awesome.

Storytelling

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Balance is important