A sure route to madness

Madness was a subjective and relative term according to the German philosopher.

He wrote about madness being found in prayer, love and a personal response towards life. A madhouse or asylum, according to him, was filled with people who were not really mad, but just like himself, ...

1. Research how your competitors work and look for patterns in what they do.
2. Understand if there is an easier, more intuitive or more effective way of doing what you’re doing.
3. If there is, test it to understand how different this is from your users’ existing expectations of how ...

Imagining your own advice if you were counseling a friend on making the decision can help you understand what an outsider's perspective might be. 

Because you're in the middle of a situation, your views are distorted, but on the outside, you might see things differently.