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Sneakers are big business around the globe and have risen from normal fashionwear into cultural trademarks, with a market valuation of USD 79 billion in 2020.
Sneakers, called trainers in the United Kingdom, are smart and comfortable to wear, part of the reason they have found their place even on formal occasions and at the workplace. The pandemic made people prioritise comfort with sales of athleisure products (like sneakers and yoga pants) skyrocketing.
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Sneakers had not one, but three waves of superstardom.
"Making money is art and working is art and good business is the best art." ~ Andy Warhol
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