The history of sneakers: from commodity to cultural icon - Deepstash
Sneakers: A Mark Of Culture

Sneakers are big business around the globe and have risen from normal fashionwear into cultural trademarks, with a market valuation of USD 79 billion in 2020.

Sneakers, called trainers in t...

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The history of sneakers: from commodity to cultural icon

theconversation.com

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  • John Dunlop and his company created the first sports shoes with rubber soles in the 1830s, and these were called sandshoes.
  • A specialized model of the rubber sole footwear was the...

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  • Adidas was founded by Adi Dassler in 1924 and became one of the most well-known shoe brands across the world. Originating from Germany, the company created the first track shoe made of leath...

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Sneakers had not one, but three waves of superstardom.

  • Adidas pioneered an underground sneaker culture in the first wave of the 70s and the early 80s.
  • Ni...

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