Popularising burnout
Herbert J. Freudenberger, having experienced the state of burnout himself, wrote an essay on "staff burnout". He extended the idea to staff of all sorts, including attorneys, child-care workers, medical professionals and parents. He found burnouts everywhere and popularised the idea in interviews and self-help books.
Now, burnout wasn't what happened to you when you had nothing - it was what happened to you when you wanted it all. It made the term a yuppy problem, a badge of success.
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