Quizzes got immensely more entertaining with the onset of Television. People finally found a way to make use of the useless general knowledge they had retained in their heads since school time.
The prospect of winning money made the shows even more popular and thrilling in the 1950s. Though some initial shows were rigged to favour certain contestants, the British found the golden goose of high-stakes quizzing with Who Wants To Be A Millionaire which ran for multiple decades and was watched by more than a third of the British population.
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