What i understand from this chapter is,
we have to be storyteller while sharing our work,
In this chapter author shares the story of some people who picks up the things from flea market at $128 and sells on ebay at around $3200.how? They hire some writers and make stories around products, how and where they found it.
When share some picture, try to tell a story which can connect people with the picture. Humans are good in remembering stories.
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