Tips for a nudging the company towards a learning culture - Deepstash
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Handling Difficult People

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Tips for a nudging the company towards a learning culture

  • Include a ‘what we learned experiments’ section in status updates.
  • Collect instances where we were 100% certain of success but the initiative failed.
  • Share real discovery artifacts. “Here’s a two-minute video of a real end user explaining why price isn’t her issue, but our weekly invoicing made her cancel."
  • Frame discovery in investment terms: “We don’t know which stocks will go up/down tomorrow, so keep a balanced stock investment portfolio."
  • Promote smaller innovations: “This new workflow reduced abandoned carts by 4%."
  • Avoid “innovation theater”. It's not about post-it notes on the wall.


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We can not schedule innovation but we can schedule discovery

We can not schedule innovation but we can schedule discovery

We can schedulediscovery : the intentional, organized, thoughtful, stepwise, interview-based search for real insights. We can regularly get out of our corporate bubbles and talk with (listen to!) large numbers of actual users/customers/prospects.

Because it doesn’t matter w...


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Innovation is in the eye of the beholder

Innovation is in the eye of the beholder

We can’t make a user love something we built or spontaneously declare us to be innovative.

We don’t get to decide if something is innovative – the market decides. And this is a perceptual judgment – how users feel and think – rather than me deciding that my hard work deserv...


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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.


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