We Can’t Schedule Innovation, But We Can Schedule Discovery - Rich Mironov's Product Bytes - Deepstash

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We Can’t Schedule Innovation, But We Can Schedule Discovery - Rich Mironov's Product Bytes

mironov.com

Innovation is in the eye of the beholder

We can’t make a user love something we built or spontaneously declare us to be innovative.

We don’t get to decide if something is innovative – the market decides. And this is a perceptual judgment – how users feel and think – rather than m...

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We can not schedule innovation but we can schedule discovery

We can schedulediscovery : the intentional, organized, thoughtful, stepwise, interview-based search for real insights. We can regularly get out of our corporate bubbles and talk with (listen to!) large numbers of actual users/customers/prospects.

Because it doesn’t matter w...

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  • Include a ‘what we learned experiments’ section in status updates.
  • Collect instances where we were 100% certain of success but the initiative failed.
  • Share real discovery artifacts. “Here’s a two-minute video of a real end user explaining why price isn’t her issue, but o...

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