Ideas from books, articles & podcasts.
We can’t make a user love something we built or spontaneously declare us to be innovative.
We don’t get to decide if something is innovative – the market decides. And this is a perceptual judgment – how users feel and think – rather than m...
We can schedulediscovery : the intentional, organized, thoughtful, stepwise, interview-based search for real insights. We can regularly get out of our corporate bubbles and talk with (listen to!) large numbers of actual users/customers/prospects.
Because it doesn’t matter w...
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