Choice blindness can be good

• It means we can change our minds. Our attitudes are not set in stone. It opens up our mind to the possibility of growth. Our priorities change and so can our choices.
• Getting rid of the need to stay consistent with our likes & dislikes is actually a huge relief and makes relational life so mush easier to live.
• The possibility of making others understand our choices gets bigger, if we can only get them to engage with the issue and see it from the opposite view.

Studies have shown that if you can get people to see the opposite view and engage in a conversation with themselves, that could actually make them change their views.

We sometimes like things that we have been led to believe we like, explaining away our choices afterwards. ...