How can we as leaders transform companies into places where all employees are willing and able to give their very best, not only to customers but to each other, to suppliers, to their communities, and to shareholders?

The foundation or spark of this magic is to treat work as an essential element of people’s humanity and as a way of finding meaning and fulfillment in life. Start by asking yourself and people across your organization, “What drives you?”. The answer helps people discover a sense of personal purpose, which in turn determines how they relate to their work.

Leaders' role changed in three fundamental ways:

1) it is no longer about maximizing shareholder value; it is about making a positive difference in the world. 

2) the leaders' job is to maximize performance not by choosing among stakeholders but by embracing, mobilizing, and serving a...