How "Fashion Week" Started
There are three ways of interpreting when each "fashion week" started.
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The New York Fashion Week was first called "7th on Sixth" and was sold to IMG in 2001.
In 2004, Olympus became the title sponsor, and New Yorks events became known as the "Olympus fashion week". In 2007, when Mercedes-Benz became the title sponsor, it became known as the "Mercedes-Benz fashion week New York." Today, shows are still grouped seasonally but organised by many producers.
America's first fashion show was held in 1903 in a New York City speciality store, Ehrich Brothers. Over the next two decades, fashion shows became mainstream and were held at department stores and hotels.
In 1943, fashion publicist Eleanor Lambert clustered these shows into a time frame to boost American fashion during the occupation of France. In 1993, the New York's fashion show was combined in a single location under Fern Mallis, the then Executive Director of the Council of Fashion Designers of America (CFDA).
The London Fashion Week was the first English-speaking fashion event to use the term "Fashion Week." Events were organized by the British Fashion Council, which still organize the events to this day.
London was also the first fashion week to stream their events live in Spring 2010.
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Whenever people share the stories of successful people, they often omit how top performers fall in love with boredom while trying to build a habit of what they should do.
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