New York Fashion Week
The New York Fashion Week was first called "7th on Sixth" and was sold to IMG in 2001.
In 2004, Olympus became the title sponsor, and New Yorks events became known as the "Olympus fashion week". In 2007, when Mercedes-Benz became the title sponsor, it became known as the "Mercedes-Benz fashion week New York." Today, shows are still grouped seasonally but organised by many producers.
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