Consumer feedback and suggestions are recorded by manufacturers to make the necessary tweaks to their product lineup.

Surveys are typically done by phone or customer feedback forms to find out about shopping habits, preferences, income and lifestyles.

The main purpose of the fashion and trend forecasting industry is to provide a desirable product that appeals to the customer's needs on time.

The fashion market only exists when a substantial number of customers buy the products.

Companies in the fashion industry have cut-throat competition and are turning to market intelligence to survive, sometimes at the expense of their competitors.

Conventional market research is no longer sufficient, and the real-time data provided by social media and online data research co...

Fashion and trend forecasting is a process to predict the behaviour, buying habits and inclination of the consumer during a particular time of the year.

Apart from the age, geography, or income levels of the consumer, one has to look at the occasion, mood, beliefs, and fas...