Use active sentences

Use your email subject line appropriately. It is the headline for your email. And a headline’s job is to make sure the body gets read. For this, it needs to be short, direct, powerful, and specific.

Focusing on one topic per email gives your reader time to process what you’re saying and respond directly. It also helps them organize their emails more efficiently and find archived emails faster.

If you only need to ask a simple question in the email, use the End of Message (EOM) technique: Write your question in the email subject line and add “EOM” at the end. This saves your reader time because they can quickly reply without having to read the more superfluous text.

Never use email to deliver bad news.

If you need to lay off someone on your team, or provide feedback, do it in person. It’s easy for misunderstandings to occur through email. In person, you can communicate with compassion and empathy, and you can use your body language and v...

• Being a good writer helps you stand out from the crowd.
• Repeated writing mistakes affect your reputation and credibility in the future.
• Your writing is one of the primary mediums in which you will be judged throughout your...

Think about how people read. Try to leave out the part that readers tend to skip - the long paragraphs that have more to do with what you want to say than what the reader needs to hear. Always keep your reader in mind.

And if you can’t write an email that’s less than half ...

Be authentic and to let your voice shine through in your writing, but also keep it professional. A good way to check the appropriateness of your content is to ask: “Would I be comfortable with this if it was on the front page of the newspaper tomorrow morning?” I...

Once you’re finished writing, proofread it immediately. If possible, put it away and read it again a few hours (or a few days) later. Giving yourself some distance from the writing will help you spot mistakes you might have missed on the first read-through.

If your reader has to use Google or a dictionary to decipher what you’re trying to say, they’re going to feel annoyed.

Avoid jargon - it makes you sound pretentious, and it can further alienate your reader. Instead, write the way you talk. Keep it natural and direct.

... for establishing what and how you will write:

• Who: Who is my audience?
• What: What do they need to know?
• When: When does this apply, when did this happen, or when do they need to know it by?
• Where: Where is this happening?
• ...