Before doing anything about an issue it is important to evaluate the variables. Have you or the company done anything other than rational that people could perceive as wrong?
Businesses are faced with mob-like cancel culture that presents as legitimate threats whether they may be factual or otherwise. Social media demonstrates that anyone alike is more than willing to lie about your company.
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Learn how to move fast and aggressively. The momentum often determines the outcome of the crisis.
There are two things you should leverage proactively: media coverage and SEO (search engine optimization). With media coverage you'll be able to overwhelm the media cycle long enough for people to lose interest in the negative story while the latter will help control the search results for your company.
Lastly, lock down reviews on social media and only keep relevant comments and posts.
A crisis can strike any company anytime, anywhere. Advanced planning is the key to survival.
Before a crisis strikes, business owners should think about how a disaster would impact employees, customers, suppliers, the general public and their company's value.
Entrepreneurs cannot simply replicate Apple or Nike’s PR strategies and expect the same results.
For starters, startups begin with a clean slate and no brand awareness. Therefore, an entrepreneur’s focal point for generating PR will often focus on one or more startup-specific objectives, such as:
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