Determine The Impact

Determine The Impact

Before doing anything about an issue it is important to evaluate the variables. Have you or the company done anything other than rational that people could perceive as wrong?

Businesses are faced with mob-like cancel culture that presents as legitimate threats whether they may be factual or otherwise. Social media demonstrates that anyone alike is more than willing to lie about your company.

7 STASHED

2 LIKES

A 3-Step Plan for Handling Any PR Crisis

entrepreneur.com

MORE IDEAS FROM THE ARTICLE

Plan, Plan, Plan!
  1. Identify which media outlets are likely to be interested in the story and sort out the ones you have a good reputation with from those who are antagonistic towards you.
  2. Depending on the circumstances you can take two paths: If you're being falsely accused, drown out negative publicity with overwhelming positive news, otherwise, tell your side of the story and take full accountability.
  3. Develop talking points and stick to resolving the situation in a factual manner to avoid escalation.

6 STASHED

1 LIKE

Execute Your Plan

Learn how to move fast and aggressively. The momentum often determines the outcome of the crisis.

There are two things you should leverage proactively: media coverage and SEO (search engine optimization). With media coverage you'll be able to overwhelm the media cycle long enough for people to lose interest in the negative story while the latter will help control the search results for your company.

Lastly, lock down reviews on social media and only keep relevant comments and posts.

6 STASHED

1 LIKE

Deepstash helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.

GET THE APP:

RELATED IDEAS

A crisis can strike any company anytime, anywhere. Advanced planning is the key to survival.
Before a crisis strikes, business owners should think about how a disaster would impact employees, customers, suppliers, the general public and their company's value.

61 STASHED

7 critical steps to crisis management

inc.com

PR for startups vs. established companies

Entrepreneurs cannot simply replicate Apple or Nike’s PR strategies and expect the same results.

For starters, startups begin with a clean slate and no brand awareness. Therefore, an entrepreneur’s focal point for generating PR will often focus on one or more startup-specific objectives, such as:

  • Educating the public about a new product, service or idea
  • Raising funds to build or grow the business
  • Generating trials of its products or services
  • Acquiring new customers
  • Attracting top talent
  • Staking out its place amongst the competition.

7 STASHED

3 LIKES

What Startups Should Do Differently When It Comes to PR

entrepreneur.com

There are at least a few things pilots know when it comes to crisis management. Among these, having a checklist is a very important tool for when situations get challenging.

123 STASHED

1 LIKE

3 Things Pilots Know About Crisis Management

fastcompany.com