A 3-Step Plan for Handling Any PR Crisis - Deepstash
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Determine The Impact

Determine The Impact

Before doing anything about an issue it is important to evaluate the variables. Have you or the company done anything other than rational that people could perceive as wrong?

Businesses are faced with mob-like cancel culture that presents as legitimate threats whether they may be factual or otherwise. Social media demonstrates that anyone alike is more than willing to lie about your company.


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Plan, Plan, Plan!

Plan, Plan, Plan!

  1. Identify which media outlets are likely to be interested in the story and sort out the ones you have a good reputation with from those who are antagonistic towards you.
  2. Depending on the circumstances you can take two paths: If you're being falsely accused, drown out negative publicity with overwhelming positive news, otherwise, tell your side of the story and take full accountability.
  3. Develop talking points and stick to resolving the situation in a factual manner to avoid escalation.


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Execute Your Plan

Execute Your Plan

Learn how to move fast and aggressively. The momentum often determines the outcome of the crisis.

There are two things you should leverage proactively: media coverage and SEO (search engine optimization). With media coverage you'll be able to overwhelm the media cycle long enough for people to lose interest in the negative story while the latter will help control the search results for your company.

Lastly, lock down reviews on social media and only keep relevant comments and posts.


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