Plan, Plan, Plan!
- Identify which media outlets are likely to be interested in the story and sort out the ones you have a good reputation with from those who are antagonistic towards you.
- Depending on the circumstances you can take two paths: If you're being falsely accused, drown out negative publicity with overwhelming positive news, otherwise, tell your side of the story and take full accountability.
- Develop talking points and stick to resolving the situation in a factual manner to avoid escalation.
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