Offer something of value

Even when you’re ultimately trying to get something, it can be helpful to give something useful as a lead-in.

Example: Are you still looking for solutions to convert [company] website visitors to subscribers? I read a great article this morning about the power of using quizzes to ease visitors into your sales funnel, and I thought you’d appreciate a link. Do you have a few minutes Tuesday at 2:30 Eastern to chat about it?

If you're networking or pursuing a sale, use this approach and the approaches that follow. Conclude with a CTA that points your contact at the next step.