Reference a blog post they published

It’s likely you and your contacts and sales leads have some common interests. When a contact or their company posts something relevant to you, that’s a perfect reason to check-in.

Example: I read your blog post about email funnel strategies yesterday. I liked what you had to say about building trust with new subscribers. That’s the email marketing philosophy we embrace at ABC Consultants, too. I’d love to meet for coffee this week to talk about potentially working together. Are you available Thursday at 10:30 a.m.?”