Real Opportunity is when no one else is looking

We're seduced by stories of billion-dollar businesses, influencers with audiences in the multi-millions, and obscene venture capital investments.

But what do most people overlook? The stuff that no one else wants to do. (because they don't want to do it either)

Work that isn't glamourous or sexy has the least competition and the most upside.

People will happily pay you to avoid dealing with unsexy problems.