<p>We're seduced by stories of billion-dollar businesses, influencers with audiences in the multi-millions, and obscene venture capital investments.</p><p><br></p><p>But what do most people overlook? The<strong> stuff that no one else wants to do</strong>. (because they don't want to do it either)</p><p><br></p><p>Work that <strong>isn't glamourous or sexy has the least competition</strong> and the most upside.</p><p><br></p><p>People will <strong>happily</strong> pay you to avoid dealing with unsexy problems.</p>

Real Opportunity is when no one else is looking

<p>There is an incredible arbitrage opportunity in being the person that consistently delivers where no one else can be bothered.</p><p><br></p><p>Even in "sexy" businesses, the <strong>unsexy work is largely where leverage</strong> is created:</p><p><br></p><ul><li>Invisible processes and systems</li><li>Arduous organization</li><li>Detailed documentation</li><li>Consistent adherence to all of the above</li></ul>

Unsexy work makes the difference

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entrepreneurship

Entrepreneurship

business

Business

startup

Startups

Real opportunity is where no one else is looking.

<p>We're seduced by stories of billion dollar businesses, influencers with audiences in the multi-millions, and obscene venture capital investments. </p>

<p>But what do most people overlook? The stuff that no one else wants to do. (because they don't want to do it either) </p>

<p>Work that isn't glamourous or sexy has the least competition and the most upside. </p>

<p>People will <strong>happily </strong>pay you to avoid dealing with unsexy problems. </p>

<p>There is an incredible arbitrage opportunity in being the person that consistently delivers where no one else can be bothered. </p>

<p>Even in "sexy" businesses, the unsexy work is largely where leverage is created: </p>

<ul><li>Invisible processes and systems </li><li>Arduous organization </li><li>Detailed documentation </li><li>Consistent adherence to all of the above </li> </ul>

Sexy is a Trap

Real Opportunity is when no one else is looking

Unsexy work makes the difference

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