Composition describes the arrangement of visual elements in a painting or work of art. The elements of composition are not the same as the elements of art. The elements of composition help to give structure to the layout of the painting and the way it is presented. They also lead the viewer's eye to wander around the whole painting, taking in everything and finally returning to rest on the focal point.

Composition in art

<ol><li>Unity describes all the parts of the composition that feel as if they belong together.</li><li>Balance is the sense that the painting "feels right" and not heavier on one side.</li><li>Movement is achieved by arranging objects. Leading lines direct the viewer's eye into and around the painting.</li><li>Rhythm. Look for large underlying shapes and repeated colours.</li><li>Focus is the focal point in the painting.</li><li>Contrast can be differences in shape, colour, size, texture, and type of line.</li><li>The pattern is a repetition of lines, shapes, colours or values.</li><li>Proportion is size and scale, whether nearby or distant.</li></ol>

The elements of composition

An easy-to-understand explanation of what is meant by the elements of composition in a painting or artwork, with examples of each.

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The 8 Elements of Composition in Art

What you write must be in line with what readers are looking for.The algorithms that determine what the user finds use text-based content. For example, if you sell blue-light-blocking glasses designed for gaming, your primary keywords can include "gaming glasses", "blue light blocking glasses for gaming", "glasses that reduce eye strain", "best gaming glasses."

Establish primary keywords

Take your possible keywords and use an online keyword tool to test them. Look for keywords that have high search volume and low-to-medium competition. Include one to three keywords throughout your content, including title, headline, intro paragraph, closing paragraph, and photo captions.

Test your keywords

Most copywriters run out of obvious keywords to cover in new content. To get more ideas, use Content Gap Analysis or HubSpot's Free Search Insights Report template.<ul><li>Do a keyword analysis on your competitor's site.</li><li>Then remove the keywords your own site ranks for.</li></ul>You'll be left with all the lists of potential keywords you've not covered yet. Use a headline analyzer to optimize your headline for search. You can use a free tool to help you write a catchy headline based on your keyword. Then test the variations until you find one with the highest score.

Use Content Gap Analysis to find more keywords

Secondary keywords reinforce search optimisation and catch more people's attention. Start by typing your keyword into the Google search bar, then look what auto-complete terms pop up. Include the secondary keywords in your writing where it makes logical sense.

Use secondary keywords

At the bottom of the Google search results page, you will find a "people also ask" section. Try and find your keywords and treat the relevant questions as you do content gaps and secondary keywords.

Look at the "people also ask" section

You can increase engagement by using technical and tonal systems for your writing. The AAP method consists of:<ul><li>A - Agree. At the beginning of your writing, confirm to the reader the keyword they search will give them the result they seek.</li><li>P - Promise: Then promise the reader that you'll give them the knowledge to achieve the results they want. Here you can insert some personal experience.</li><li>P - Preview. Preview so that the readers know what to expect from the rest of the article.</li></ul>

The AAP method to increase engagement

Research shows that readers will skim pages in a shape that looks like an "F". They will read the entire top line or two, and then they'll begin skimming just the left-hand side of the page. Sectional breaks with new headlines can reset the F shape.

Use the F-Shaped Method

<ul><li>Attention is what the headline is for. Techniques for grabbing attention include FOMO statements, personalization, special offers.</li><li>Interest. Use personal stories, statistics, acknowledge pain points.</li><li>Desire. It conveys the benefits the customers will get if they use your product/service. Don't confuse benefits with features. Frame the messaging as benefits.</li><li>Action. End each of your F shapes with a call to action so that the reader can click to take them to the next stage.</li></ul>

Use the AIDA funnel

<ul><li>The voice is your brand's underlying personality. It stays the same.</li><li>The tone of your brand can change depending on the circumstances, but the voice always underpins it.</li></ul> By combining the art of using voice and tone and using the science of SEO-optimised copywriting, every piece of content you write will effectively communicate with your readers.

The voice and tone of your brand

Download our FREE Content Copywriting Templates now: https://clickhubspot.com/xsk Copywriting for SEO ensures that your content satisfies online readers. 73% of readers skim content. Learn the copywriting tips that professional copywriters use to optimize every line they compose for SEO and engagement. 🛠 Resources: • SEO Copywriting Tips and Best Practices: https://clickhubspot.com/oqz • SEO Certification Course: https://clickhubspot.com/pi1 📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses 📔 Favorite Free Certification Courses: • Digital Marketing Certification: https://clickhubspot.com/od6 • Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification • SEO Training Course: https://clickhubspot.com/SEO-Training-Course • Inbound Course: https://clickhubspot.com/Inbound-Certification • Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification • Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification • Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification • Taking your Business Online Course: https://clickhubspot.com/Business-Online Video Chapters 0:00 Intro 0:39 - Writing for Search to Improve SEO 0:55 - Tip 1: Primary Keywords 2:02 - Tip 2: Content Gap Analysis 2:20 - Tip 3: Headline Analyzer 2:39 - Tip 4: Secondary Keywords 3:12 - Tip 5: Related Questions 3:39 - Writing for Audience to Increase Engagement 3:46 - Tip 6: APP Method 4:58 - Tip 7: F-Shaped Method 5:30 - Tip 8: AIDA Method 6:26 - Tip 9: Templates 7:07 - Tip 10: Voice & Tone About HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers. ⚠ Disclaimer: The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature. #HubSpot #copywriting

10 Top Copywriting Techniques Pros Use To Increase Organic Traffic

The concept of deep time was coined by a geologist in the 18th century as a counterpoint to the contemporary belief that Earth was only thousands of years old (it is now believed to be roughly 4.5 billion years old).The term describes the history of the Earth over a time span of millions of years.

Deep Time

Can we connect to deep time via sensory experience? This artwork, called “Totality,” brings together nearly every solar eclipse documented by humankind in a mirror ball. Over 10,000 images reflect the progression of a solar eclipse. Their light surrounds us, and we can feel mesmerized.

Art: Looking At The Solar Eclipses Together

The journey we humans have been on to arrive right here is nothing short of a miracle. “Fossil Necklace” is a string of worlds made of the material of life itself. Each bead is carved from ancient fossils and strung geological epoch by epoch. The beads chart major moments in Earth’s history. The first single-celled life, the first flowers, the first creatures to see and to fly. “Fossil Necklace” speaks to our long continuum.

Art: The Fossil Necklace

Every day we walk past trees, but do we stop to think that they are our cousins? We share so many of our genes with trees, and forests give us our breath. We created a sculpture made of every tree type on Earth. This is “Hollow.” Designed with architects Zeller & Moye, it brings together over 10,000 tree species spanning millions of years. We were donated wood samples from almost every country: the Indian Banyan, the White Mulberry, the Dawn Redwood and twigs from sacred forests around us. Looking upwards into the light, we see the most threatened tree species of now.

The Dying Trees

Every single atom in our bodies was formed in a star billions of years ago. The remnants of stars make up all of us. Our vision was to gather every dying star across the universe and make a map. The result: over 27,000 supernova, stellar black holes and gamma-ray bursts shimmer as pinpoints of aluminum. What you see is a graveyard of stars, yet it alludes to life.

Our Bodies Are Made Of Stars

How do we speak to unborn people? How do we build a bridge across time? We proposed a library of the future: a forest, a room, 100 authors and 100 years. It started in 2014. On the outskirts of Oslo, we planted a thousand baby Spruce trees. When they’re fully grown, they’re going to be cut and made into paper. Every year for 100 years a different author is invited to write something new. Their words will become an anthology of books printed on paper made from these trees, only to be read in the year 2114.

The Future Library Project

Why does connecting to deep time matter to us all? Shortsightedness may be the greatest threat to humanity. To be human is to understand that we’re part of a long continuum. Let’s embrace our cosmic context, respect our origins and hold our future close.

Deep Time: 100 Years Are Not Much

Short-sightedness may be the greatest threat to humanity, says conceptual artist Katie Paterson, whose work engages with deep time -- an idea that describes the history of the Earth over a time span of millions of years. In this lively talk, she takes us through her art -- a telephone line connected to a melting glacier, maps of dying stars – and presents her latest project: the Future Library, a forested room holding unread manuscripts from famous authors, not to be published or read until the year 2114.

The mind-bending art of deep time

"Energy, not time, is the fundamental currency of high performance."

Forever starved for time, we try to fit everything into each day. But managing time by itself is not the answer. The energy you bring to the table matters too.This is the power of full engagement. Every one of our thoughts, emotions, and behaviors has an energy consequence. The ultimate measure of our lives is not how much time we spend on the planet, but rather how much energy we invest in the time that we have.

The Power of Full Engagement

"The number of hours in a day is fixed, but the quantity and quality of energy available to us is not. It is our most precious resource. The more we take responsibility for the energy we bring to the world, the more empowered and productive we become. The more we blame others or external circumstances, the more negative and compromised our energy is likely to be."

<ul><li>Principle 1: Full engagement requires drawing on four separate but related sources of energy: physical, emotional, mental, and spiritual.</li><li>Principle 2: Because energy capacity diminishes both with overuse and underuse, we must balance energy expenditure with intermittent energy renewal.</li><li>Principle 3: To build capacity, we must push beyond our normal limits, training in the same systematic way that elite athletes do.</li><li>Principle 4: Positive energy rituals—highly specific routines for managing energy— are the key to full engagement and sustained high performance.</li></ul>

Energy Management Principles that Drive Performance

In today's 24/7 world most people try and manage their time and miss the opportunity to manage their energy. Matching your energy level to your task unlocks the power of full engagement.

Bite-sized knowledge
to upgrade
your career

Aaron Stewart
@aaroste

The 8 Elements of Composition in Art

10 Top Copywriting Techniques Pros Use To Increase Organic Traffic

The mind-bending art of deep time

The Power of Full Engagement

Bite-sized knowledgeto upgradeyour career

Aaron Stewart@aaroste

The 8 Elements of Composition in Art

10 Top Copywriting Techniques Pros Use To Increase Organic Traffic

The mind-bending art of deep time

The Power of Full Engagement

Bite-sized knowledge
to upgrade
your career

Aaron Stewart
@aaroste