<ul><li>Success requires mental toughness – but many people don’t bother cultivating it.</li><li>Overcome threats to mental toughness by increasing your awareness of them.</li><li>Control your emotions and thoughts – even when facing adversity.</li><li>Cultivate stronger impulse control and build better habits.</li><li>Build your confidence and overcome your inner critic.</li><li>Welcome boredom and conquer the desire to quit when working toward goals.</li><li>Take purposeful action by building willpower, motivation and self-discipline.</li><li>Navigate challenges and build mental toughness using Navy SEALs tactics.</li></ul>

Key Takeaways: Mental Toughness

Those who achieve enduring success possess mental toughness. Mental toughness is a mindset which enables you to avoid catastrophic thinking and embrace positivity when facing challenges. It teaches you to use setbacks to your advantage. If you struggle to reach your goals and maintain your desired level of success or perhaps feel discouraged, depressed or angry, know that you have the power to improve your circumstances and shift your mindset. Many people don’t cultivate mental toughness, however, because it requires patience and work.

Mental Toughness Is Required For Success

No matter where you are in your life, no matter what struggles you’re currently experiencing, you can improve your circumstances.Being mentally tough has these benefits:<ul><li>Improved emotional and stress-management skills.</li><li>A clarified sense of purpose.</li><li>Higher confidence and performance levels.</li><li>The capacity to overcome your fears.</li><li>A healthier attitude toward failure and the ability to learn from mistakes.</li><li>Greater impulse control.</li><li>The ability to stop fixating on regrets and painful experiences while fostering a growth mindset.</li></ul>

The Benefits Of Being Mentally Tough

Mentally tough people focus their energy on what they can influence, as opposed to wasting time fixating on the things they can’t change. They’re flexible and adaptable when facing unexpected outcomes. These individuals are self-aware and can identify their emotions and understand what triggers their negative feelings. They accept uncertainty and don’t wallow in disappointments. Tough-minded people have high emotional intelligence and they can regulate their emotions. They are positive, yet pragmatic. Nobody possesses all of these traits innately – everyone must work to develop them.

Mental Toughness: Spotting The Tough Guy

No one is born mentally strong. It’s something each of us develops. That’s terrific news because it means that you control it.Threats to mental toughness include self-pity, self-doubt, negative self-talk, fear, laziness, perfectionism, self-limiting beliefs and the inability to control emotions.﻿Resist the temptation to repress your feelings; learn to identify them instead.

Threats To Mental Toughness

Emotional intelligence is the ability to comprehend and manage your emotions, so you can perform at your best.The first step of mastering your emotions is increasing your self-awareness, so you’re better able to identify your feelings. Once you identify an emotion, evaluate it. Ask if your emotional reactions and any accompanying negative views of yourself are reasonable, or are holding you back. Reflect on whether you can influence the circumstances triggering your emotions. Take action if you see ways to improve your situation. Don't fume over situations you can’t control.

Control Your Emotions and Thoughts – Even During Adversity

To cultivate mental toughness, write down five of your most recent failures and how you responded to each one. Next, write down more positive ways you could have dealt with each failure. Overcoming your fear of failure doesn’t mean mustering false bravado or ignoring your weaknesses. Instead, take purposeful action toward your desired outcome after recognizing the reality of your situation and considering your options. Assess how you face the unexpected by writing down your typical responses. For example, perhaps you avoid making tough decisions.

Cultivating Mental Toughness

Mentally tough people resist the temptation to indulge in something they desire in the present, and, instead, focus on attaining something they want more in the future. Practicing self-restraint builds your tolerance for discomfort and improves your cognitive resilience. Checking your urge for instant gratification bolsters your ability to tune out distractions.

Strong Impulse Control

Change your expectations, so you don’t associate low-effort activities with high rewards. Identify compulsive desires and find reward-stimulating alternatives that are more productive. Give yourself small rewards, such as reading for pleasure, when you resist temptations. Define your guiding values and compelling reasons to pursue your goals, while reminding yourself of their importance. Reset

Reset Your Expectations

Our habits signify what is important to us. They reflect our values and priorities.

Rethink the past – Don’t let past events define you. Instead, view them as valuable training to help you overcome future adversity.Investigate negative emotions immediately – To avoid letting negative emotions overwhelm you, evaluate them as soon as they surface.Build self-confidence – You can’t overcome your fear of the unknown and persevere when facing obstacles without trusting yourself and your abilities.Practice daily gratitude – Rather than complain about challenges, remind yourself of things you’re thankful for.Develop change tolerance – Leave your comfort zone and seek out the unknown.

Improving Mental Strength

When you possess confidence, you trust you’re prepared to face uncomfortable, difficult situations. You know you’re adaptable and capable of pivoting when necessary. Check in with yourself, reflecting honestly on whether you’re over- or under-confident, and align your confidence levels with the reality of your abilities. Build appropriate confidence by abandoning any need you might have to feel you’re in total control of your circumstances. Be open to emotional pain, so you’re not paralyzed by fear

Build Your Confidence

Take inventory of your growth and skills development. Cultivate a positive outlook, and forgo the need to seek external validation. List everything that contributes to your feelings of insecurity and jot down ideas about how you can lessen their negative effects. This might entail replacing recurring negative self-talk with a positive affirmation. Your inner critic is a shrewd adversary. It knows that it doesn’t have to yell to get your attention. It doesn’t have to scream to pummel your psyche, wear down your self-confidence, and encourage you to adopt a negative attitude

Your Inner Critic

Don’t ignore it – Examine the negative claims your inner critic makes about you, recognizing them as emotionally and mentally destructive.Check its facts – Ask if there’s any evidence supporting the negative stories you tell yourself.  Respond rationally to overgeneralization – When you catch yourself using words like “always,” and “everyone,” replace them with reasonable statements.Avoid negative people – Don’t let cynical, demoralized or pessimistic people monopolize your time.Talk to yourself like you would to a friend – Give yourself the advice you’d give a good friend without any insults.

Overcome Negative Self-Talk

Contrary to popular belief, boredom can be a gift; it provides you with an opportunity to self-reflect. You’re unlikely to increase your mental toughness if you avoid boredom. You don’t master a skill without experiencing boredom, as mastery requires repetitive practice work. Without mastery, you’ll feel a lack of control and confidence. To stop feeling discomfort when bored, identify and accept that you’re bored, reminding yourself of the broader goals your boredom serves.

Welcoming Boredom: Conquer The Desire To Quit

Meditation can help you connect to the present moment and prevent you from chasing distractions. Rethink boredom’s role in your life by listing the emotions you tend to associate with feeling bored. Identify what triggers those emotions, and reframe your boredom triggers more positively. Observe why people quit: They get distracted; don’t overcome their impulses and bad habits; don’t take their commitments seriously; don’t clarify the rewards they’re working toward; and/or are overly optimistic and fail to anticipate potential setbacks.

The Boredom Trigger And How To Not Quit

Willpower means controlling your impulses and resisting temptations and distractions when trying to accomplish something. Motivation refers to the impulse to take action toward change. If you can’t muster motivation and willpower, your habits can give you the structure to take action toward your goals. Turning purposeful action into a habitual behavior makes engaging in goal-driven activities more automatic. One practical method for building self-control is to take five minutes to meditate whenever you feel tempted to indulge in an activity that’s not goal-directed.

Building Willpower, Motivation and Self-Discipline

Eliminate temptations – Remove environmental temptations to avoid triggering impulse-driven behaviours.You won’t become self-disciplined overnight – Recognize that you’re in control of your mind by taking small steps toward increased self-discipline, daily.Make a strategy – Create a feasible action plan to enable your consistent progress by scheduling goal-driven activities.Get comfortable with discomfort – Tolerate feelings such as malaise rather than indulging your impulses.Focus on tasks – When engaged in a task, give it your full attention.

Five Secrets of Self-Discipline Help You Cultivate Self-Control

They embrace positive self-talk – Navy SEALs can’t afford to panic.They keep training after mastering skills – Navy SEALs understand that training is continuous.They focus on micro-goals – Breaking dauntingly large goals into smaller ones – helps Navy SEALs stay present and endure difficulties.They visualize – Psychologists believe your brain doesn’t differentiate between lived and imagined experiences, so visualizing yourself successfully tackling difficult tasks prepares you to do so in real life.They anticipate problems – They prepare for every possible adversity and make plans.

What Navy Seals Do

Facing Life’s Challenges, Managing Negative Emotions, and Overcoming Adversity with Courage and Poise. The head-exploding moment: The mind does not differentiate between real and imagined experiences.

Life can be exhausting. A never-ending string of challenges and hardships my tempt you to throw in the towel. This book shows you how to perform under pressure, control your impluses, and bravely endure emotional and psychological distress. This action guide is chock full of actionable strategies to tough your mind against adversity. Includes 18 exercises designed to help you to apply the advice immediately.

Understand yourself and those around you.

psychology

Psychology

books

Books

leadershipandmanagement

Leadership & Management

Damon Zahariades says the secret of enduring success is mental toughness: a mind-set that helps you navigate the unexpected challenges life presents. Zahariades endeavors to teach readers, including CEOs as well as professional athletes, the ongoing process of cognitively restructuring your mind by questioning your thoughts, attitudes and emotions. Transform your life, he urges, and inspire others in the process.

Productivity expert Damon Zahariades is owner of ArtOfProductivity.com, a site devoted to showing you how to hack your day to get more things done. He wasn't always productive. Damon spent many years in Corporate America, dragging himself to ridiculous meetings and enduring the impromptu "drive-by" visits of his coworkers, before striking out on his own. Today, he owns his own content marketing agency and creates action guides that show others how to boost their productivity.

Damon Zahariades

The Mental Toughness Handbook

Composition describes the arrangement of visual elements in a painting or work of art. The elements of composition are not the same as the elements of art. The elements of composition help to give structure to the layout of the painting and the way it is presented. They also lead the viewer's eye to wander around the whole painting, taking in everything and finally returning to rest on the focal point.

Composition in art

<ol><li>Unity describes all the parts of the composition that feel as if they belong together.</li><li>Balance is the sense that the painting "feels right" and not heavier on one side.</li><li>Movement is achieved by arranging objects. Leading lines direct the viewer's eye into and around the painting.</li><li>Rhythm. Look for large underlying shapes and repeated colours.</li><li>Focus is the focal point in the painting.</li><li>Contrast can be differences in shape, colour, size, texture, and type of line.</li><li>The pattern is a repetition of lines, shapes, colours or values.</li><li>Proportion is size and scale, whether nearby or distant.</li></ol>

The elements of composition

An easy-to-understand explanation of what is meant by the elements of composition in a painting or artwork, with examples of each.

product

Product & Design

artsandculture

Society, Arts & Culture

The 8 Elements of Composition in Art

What you write must be in line with what readers are looking for.The algorithms that determine what the user finds use text-based content. For example, if you sell blue-light-blocking glasses designed for gaming, your primary keywords can include "gaming glasses", "blue light blocking glasses for gaming", "glasses that reduce eye strain", "best gaming glasses."

Establish primary keywords

Take your possible keywords and use an online keyword tool to test them. Look for keywords that have high search volume and low-to-medium competition. Include one to three keywords throughout your content, including title, headline, intro paragraph, closing paragraph, and photo captions.

Test your keywords

Most copywriters run out of obvious keywords to cover in new content. To get more ideas, use Content Gap Analysis or HubSpot's Free Search Insights Report template.<ul><li>Do a keyword analysis on your competitor's site.</li><li>Then remove the keywords your own site ranks for.</li></ul>You'll be left with all the lists of potential keywords you've not covered yet. Use a headline analyzer to optimize your headline for search. You can use a free tool to help you write a catchy headline based on your keyword. Then test the variations until you find one with the highest score.

Use Content Gap Analysis to find more keywords

Secondary keywords reinforce search optimisation and catch more people's attention. Start by typing your keyword into the Google search bar, then look what auto-complete terms pop up. Include the secondary keywords in your writing where it makes logical sense.

Use secondary keywords

At the bottom of the Google search results page, you will find a "people also ask" section. Try and find your keywords and treat the relevant questions as you do content gaps and secondary keywords.

Look at the "people also ask" section

You can increase engagement by using technical and tonal systems for your writing. The AAP method consists of:<ul><li>A - Agree. At the beginning of your writing, confirm to the reader the keyword they search will give them the result they seek.</li><li>P - Promise: Then promise the reader that you'll give them the knowledge to achieve the results they want. Here you can insert some personal experience.</li><li>P - Preview. Preview so that the readers know what to expect from the rest of the article.</li></ul>

The AAP method to increase engagement

Research shows that readers will skim pages in a shape that looks like an "F". They will read the entire top line or two, and then they'll begin skimming just the left-hand side of the page. Sectional breaks with new headlines can reset the F shape.

Use the F-Shaped Method

<ul><li>Attention is what the headline is for. Techniques for grabbing attention include FOMO statements, personalization, special offers.</li><li>Interest. Use personal stories, statistics, acknowledge pain points.</li><li>Desire. It conveys the benefits the customers will get if they use your product/service. Don't confuse benefits with features. Frame the messaging as benefits.</li><li>Action. End each of your F shapes with a call to action so that the reader can click to take them to the next stage.</li></ul>

Use the AIDA funnel

<ul><li>The voice is your brand's underlying personality. It stays the same.</li><li>The tone of your brand can change depending on the circumstances, but the voice always underpins it.</li></ul> By combining the art of using voice and tone and using the science of SEO-optimised copywriting, every piece of content you write will effectively communicate with your readers.

The voice and tone of your brand

Download our FREE Content Copywriting Templates now: https://clickhubspot.com/xsk Copywriting for SEO ensures that your content satisfies online readers. 73% of readers skim content. Learn the copywriting tips that professional copywriters use to optimize every line they compose for SEO and engagement. 🛠 Resources: • SEO Copywriting Tips and Best Practices: https://clickhubspot.com/oqz • SEO Certification Course: https://clickhubspot.com/pi1 📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses 📔 Favorite Free Certification Courses: • Digital Marketing Certification: https://clickhubspot.com/od6 • Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification • SEO Training Course: https://clickhubspot.com/SEO-Training-Course • Inbound Course: https://clickhubspot.com/Inbound-Certification • Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification • Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification • Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification • Taking your Business Online Course: https://clickhubspot.com/Business-Online Video Chapters 0:00 Intro 0:39 - Writing for Search to Improve SEO 0:55 - Tip 1: Primary Keywords 2:02 - Tip 2: Content Gap Analysis 2:20 - Tip 3: Headline Analyzer 2:39 - Tip 4: Secondary Keywords 3:12 - Tip 5: Related Questions 3:39 - Writing for Audience to Increase Engagement 3:46 - Tip 6: APP Method 4:58 - Tip 7: F-Shaped Method 5:30 - Tip 8: AIDA Method 6:26 - Tip 9: Templates 7:07 - Tip 10: Voice & Tone About HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers. ⚠ Disclaimer: The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature. #HubSpot #copywriting

marketingandsales

Marketing & Sales

videos

Videos

Download HubSpot's Collection of 150+ Copywriting and Content Creation Templates [FREE KIT]: https://clickhubspot.com/xsk

Copywriting for SEO ensures that your content satisfies online readers. 73% of readers skim content. Learn the copywriting tips that professional copywriters use to optimize every line they compose for SEO and engagement.

🛠 Resources:
• SEO Copywriting Tips and Best Practices: https://clickhubspot.com/oqz
• SEO Certification Course: https://clickhubspot.com/pi1

📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses

📔 Favorite Free Certification Courses:
• Digital Marketing Certification: 
https://clickhubspot.com/od6
• Social Media Marketing Course: 
https://clickhubspot.com/Social-Media-Certification
• SEO Training Course: 
https://clickhubspot.com/SEO-Training-Course
• Inbound Course: https://clickhubspot.com/Inbound-Certification
• Inbound Marketing Course: 
https://clickhubspot.com/Inbound-Marketing-Certification
• Email Marketing Course: 
https://clickhubspot.com/Email-Marketing-Certification
• Inbound Sales Course: 
https://clickhubspot.com/Inbound-Sales-Certification
• Taking your Business Online Course: 
https://clickhubspot.com/Business-Online

Video Chapters
0:00 Intro
0:39 - Writing for Search to Improve SEO
0:55 - Tip 1: Primary Keywords
2:02 - Tip 2: Content Gap Analysis
2:20 - Tip 3: Headline Analyzer
2:39 - Tip 4: Secondary Keywords
3:12 - Tip 5: Related Questions
3:39 - Writing for Audience to Increase Engagement
3:46 - Tip 6: APP Method
4:58 - Tip 7: F-Shaped Method
5:30 - Tip 8: AIDA Method
6:26 - Tip 9: Templates
7:07 - Tip 10: Voice & Tone

About HubSpot: 
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

⚠ Disclaimer:
The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.

#HubSpot #copywriting

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Welcome to the official HubSpot Marketing YouTube channel. Your new home for expert marketing tips and templates to upgrade your digital marketing strategy and grow your business! 

HubSpot is a leading growth marketing platform that empowers thousands of companies with the tools they need to grow better. Here you’ll find fresh content on social media marketing (TikTok, Facebook, Instagram, YouTube, + LinkedIn), email marketing, SEO solutions, paid ads, business trends, and much more. 

All done in our one-of-a-kind HubSpot style. Be sure to check out our weekly content to start learning for FREE now!


HubSpot Marketing 

10 Top Copywriting Techniques Pros Use To Increase Organic Traffic

The concept of deep time was coined by a geologist in the 18th century as a counterpoint to the contemporary belief that Earth was only thousands of years old (it is now believed to be roughly 4.5 billion years old).The term describes the history of the Earth over a time span of millions of years.

Deep Time

Can we connect to deep time via sensory experience? This artwork, called “Totality,” brings together nearly every solar eclipse documented by humankind in a mirror ball. Over 10,000 images reflect the progression of a solar eclipse. Their light surrounds us, and we can feel mesmerized.

Art: Looking At The Solar Eclipses Together

The journey we humans have been on to arrive right here is nothing short of a miracle. “Fossil Necklace” is a string of worlds made of the material of life itself. Each bead is carved from ancient fossils and strung geological epoch by epoch. The beads chart major moments in Earth’s history. The first single-celled life, the first flowers, the first creatures to see and to fly. “Fossil Necklace” speaks to our long continuum.

Art: The Fossil Necklace

Every day we walk past trees, but do we stop to think that they are our cousins? We share so many of our genes with trees, and forests give us our breath. We created a sculpture made of every tree type on Earth. This is “Hollow.” Designed with architects Zeller & Moye, it brings together over 10,000 tree species spanning millions of years. We were donated wood samples from almost every country: the Indian Banyan, the White Mulberry, the Dawn Redwood and twigs from sacred forests around us. Looking upwards into the light, we see the most threatened tree species of now.

The Dying Trees

Every single atom in our bodies was formed in a star billions of years ago. The remnants of stars make up all of us. Our vision was to gather every dying star across the universe and make a map. The result: over 27,000 supernova, stellar black holes and gamma-ray bursts shimmer as pinpoints of aluminum. What you see is a graveyard of stars, yet it alludes to life.

Our Bodies Are Made Of Stars

How do we speak to unborn people? How do we build a bridge across time? We proposed a library of the future: a forest, a room, 100 authors and 100 years. It started in 2014. On the outskirts of Oslo, we planted a thousand baby Spruce trees. When they’re fully grown, they’re going to be cut and made into paper. Every year for 100 years a different author is invited to write something new. Their words will become an anthology of books printed on paper made from these trees, only to be read in the year 2114.

The Future Library Project

Why does connecting to deep time matter to us all? Shortsightedness may be the greatest threat to humanity. To be human is to understand that we’re part of a long continuum. Let’s embrace our cosmic context, respect our origins and hold our future close.

Deep Time: 100 Years Are Not Much

Short-sightedness may be the greatest threat to humanity, says conceptual artist Katie Paterson, whose work engages with deep time -- an idea that describes the history of the Earth over a time span of millions of years. In this lively talk, she takes us through her art -- a telephone line connected to a melting glacier, maps of dying stars – and presents her latest project: the Future Library, a forested room holding unread manuscripts from famous authors, not to be published or read until the year 2114.

technologyandthefuture

Technology & The Future

communication

Communication

space

Space

The mind-bending art of deep time

"Energy, not time, is the fundamental currency of high performance."

Forever starved for time, we try to fit everything into each day. But managing time by itself is not the answer. The energy you bring to the table matters too.This is the power of full engagement. Every one of our thoughts, emotions, and behaviors has an energy consequence. The ultimate measure of our lives is not how much time we spend on the planet, but rather how much energy we invest in the time that we have.

The Power of Full Engagement

"The number of hours in a day is fixed, but the quantity and quality of energy available to us is not. It is our most precious resource. The more we take responsibility for the energy we bring to the world, the more empowered and productive we become. The more we blame others or external circumstances, the more negative and compromised our energy is likely to be."

<ul><li>Principle 1: Full engagement requires drawing on four separate but related sources of energy: physical, emotional, mental, and spiritual.</li><li>Principle 2: Because energy capacity diminishes both with overuse and underuse, we must balance energy expenditure with intermittent energy renewal.</li><li>Principle 3: To build capacity, we must push beyond our normal limits, training in the same systematic way that elite athletes do.</li><li>Principle 4: Positive energy rituals—highly specific routines for managing energy— are the key to full engagement and sustained high performance.</li></ul>

Energy Management Principles that Drive Performance

In today's 24/7 world most people try and manage their time and miss the opportunity to manage their energy. Matching your energy level to your task unlocks the power of full engagement.

The Mental Toughness Handbook

The 8 Elements of Composition in Art

10 Top Copywriting Techniques Pros Use To Increase Organic Traffic

The mind-bending art of deep time

The Power of Full Engagement

Aaron Stewart