Ideas from books, articles & podcasts.
What you write must be in line with what readers are looking for.
The algorithms that determine what the user finds use text-based content. For example, if you sell blue-light-blocking glasses designed for gaming, your primary keywords can include "gaming glasses", "blu...
Take your possible keywords and use an online keyword tool to test them. Look for keywords that have high search volume and low-to-medium competition.
Include one to three keywords throughout your content, including title, headline, intro paragraph, closing...
Most copywriters run out of obvious keywords to cover in new content. To get more ideas, use Content Gap Analysis or HubSpot's Free Search Insights Report template.
Secondary keywords reinforce search optimisation and catch more people's attention.
Start by typing your keyword into the Google search bar, then look what auto-complete terms pop up. Include the secondary keywords in your writing where it makes logical sense.
At the bottom of the Google search results page, you will find a "people also ask" section.
Try and find your keywords and treat the relevant questions as you do content gaps and secondary keywords.
You can increase engagement by using technical and tonal systems for your writing.
The AAP method consists of:
Research shows that readers will skim pages in a shape that looks like an "F".
They will read the entire top line or two, and then they'll begin skimming just the left-hand side of the page. Sectional breaks with new headlines can reset the F shape.
By combining the art of using voice and tone and using the science o...
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