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Have you ever tried searching for something on Google or another search engine and ended up with a bunch of results that didn’t really match what you were looking for? It can be frustrating, right? That’s because the search engine didn’t quite understand your true “search intent” – the real reason behind your query.
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What is Search Intent?
Search intent, also known as “user search intent” or “keyword search intent“, refers to the underlying goal or purpose behind a person’s search query on Google, Bing, or any other search engine. When you type something into that little search box, you’re not just randomly mashing keys – you have a specific objective in mind, even if you don’t realise it consciously.
After 6 months of research study, Google discovered none of the users’ intent was similar nor made any sense. However, they narrowed down 3 common aspects among these users
- Learn
- Find
- Buy
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Why is Search Intent Important for SEO?
Now you may be wondering – why does any of this matter for search engine optimisation (SEO)? The reason is that Google wants to provide the most relevant, useful results for each particular search query. And to do that effectively, they need to properly understand the underlying search intent behind the keywords.
For example: If you create a blog post aimed at informational intent, but most of the people searching for your target keyword have transactional intent (they want to buy something), then your content isn’t going to satisfy those users.
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Want To Learn More?
Want to optimise your content for user search intent? Check here to know more.
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IDEAS CURATED BY
CURATOR'S NOTE
What is Search Intent! Learn all about search intent, user intent & keyword intent to craft content that ranks & resonates with UK audience.
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