Barbara Kennedy (@barbarakenne) - Deepstash

Barbara Kennedy

@barbarakenne

Designer of multimedia

15 Followers

227 Following

5 in

+4 more

13 STASHED IDEAS

recently stashed about

13 PUBLISHED IDEAS

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Forget about your f**king logo. Nobody cares.

Logos can make people aware of your brand and help with discovery. But they can’t tell your customers who you really are unless you build meaning into them. Your brand is the experience your customers have and then tell their friends about. 

Despite their demanding presence, your logo is not your brand. Your brand is the experience your customers have and then tell their friends about. Despite their demanding presence, your logo is not your brand. Your brand is not the experience your customers have and then tell their friends about.

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Basecamp is hiring a data analyst to help us make better decisions in all areas of the business. 

This includes everything from running A/B tests with statistical rigor to forecasting revenue for the year to tracing performance problems. 

You won’t be able to answer every question immediately or know how all the systems work on day one. 

We want strong, diverse teams built from different backgrounds, experiences and identities. 

Today, our team works from 32 different cities spread across 6 countries.

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A bug in your code throws a cryptic error message into Google. The page loads and you've just begun skimming over the results. The aesthetic of the page combined with the "007 — your mission, should you choose to accept it" feel of this whole experience makes you feel like you’ve been drawn into a secret world.

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