"If I said you could not have it, you would want it more"We value items that we think are in short supply think Amazon's `Deals of the day' and % claimed. Sites offering member-only flash sales with limited stock (Groupon, Achica, Wowcher to name a few) and those using a countdown clock think eBay and bidding wars, subconsciously persuade us into thinking we want and need that product. After all, we don't want to miss out, right? Based on Robert Cialdini's scarcity principle.

Online Shopping Persuasion Tricks

As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.

Understand yourself and those around you.

psychology

Psychology

marketingandsales

Marketing & Sales

books

Books

As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.

Nathalie Nahai

Webs of Influence

Trolls intentionally make spelling and grammer mistakes and wait for someone to insult their writing to lock them into an argument. Trolls:<ul><li>Push boundaries</li><li>Unlock situations</li><li>Create new scenarios</li><li>Try ideas out</li><li>Calculate the best way to provoke a reaction. </li></ul>Trollers themselves see trolling as a culture, a way of thinking - part act, part science. It's a problem that has existed since the birth of the Internet.

An Online Guide: Trolls

Flamers insult and create tension for fun. Posts are usually well written, clever, biting and subtle. Commandment 12 of Flaming:<ul><li>When in doubt, insult. </li></ul>Flamers want to push boundaries and have their efforts read and appraised.

An online guide: Flaming

John Suler, 2001 - The Disinhibition Effect <ul><li>We don't know or see the people we are communicating with. </li><li>They don't know or see us. </li><li>Communication is instant without rules or accountability. </li><li>Takes place in what feels like an alternative reality. </li></ul>Communicating online removes visual cues (i.e. facial expressions), and makes conversations abstract and anchorless. Side note: Personality traits are accentuated online - people are less constraint by real life social norms and societal expectations.

Why we Behave Differently Online

An NPR Best Book of the Year Included in The Washington Post's Notable Nonfiction of the Year An Independent and New Statesman Book of the Year Beyond the familiar online world that most of us inhabit—a world of Google, Facebook, and Twitter—lies a vast and often hidden network of sites, communities, and cultures where freedom is pushed to its limits, and where people can be anyone, or do anything, they want. This is the world of Bitcoin, 4chan, and Silk Road, of radicalism, crime, and pornography. This is the Dark Net. In this important and revealing book, Jamie Bartlett takes us deep into the digital underworld and presents an extraordinary look at the internet we don't know. Beginning with the rise of the internet and the conflicts and battles that defined its early years, Bartlett reports on trolls, pornographers, drug dealers, hackers, political extremists, Bitcoin programmers, and vigilantes—and puts a human face on those who have many reasons to stay anonymous. Rich with historical research and revelatory reporting, The Dark Net is an unprecedented, eye-opening look at a world that doesn't want to be known.

An NPR Best Book of the Year Included in The Washington Post's Notable Nonfiction of the Year An Independent and New Statesman Book of the Year Beyond the familiar online world that most of us inhabit—a world of Google, Facebook, and Twitter—lies a vast and often hidden network of sites, communities, and cultures where freedom is pushed to its limits, and where people can be anyone, or do anything, they want. This is the world of Bitcoin, 4chan, and Silk Road, of radicalism, crime, and pornography. This is the Dark Net. In this important and revealing book, Jamie Bartlett takes us deep into the digital underworld and presents an extraordinary look at the internet we don't know. Beginning with the rise of the internet and the conflicts and battles that defined its early years, Bartlett reports on trolls, pornographers, drug dealers, hackers, political extremists, Bitcoin programmers, and vigilantes—and puts a human face on those who have many reasons to stay anonymous. Rich with historical research and revelatory reporting, The Dark Net is an unprecedented, eye-opening look at a world that doesn't want to be known.

Webs of Influence

The Dark Net

Emma R