"If I said you could not have it, you would want it more"We value items that we think are in short supply think Amazon's `Deals of the day' and % claimed. Sites offering member-only flash sales with limited stock (Groupon, Achica, Wowcher to name a few) and those using a countdown clock think eBay and bidding wars, subconsciously persuade us into thinking we want and need that product. After all, we don't want to miss out, right? Based on Robert Cialdini's scarcity principle.

Online Shopping Persuasion Tricks

As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.

As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.

Understand yourself and those around you.

psychology

Psychology

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Marketing & Sales

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Books

As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.

Nathalie Nahai

Webs of Influence

As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.

Emma R's Key Ideas from Webs of Influence
by Nathalie Nahai

Online Shopping Persuasion Tricks

Emma R's ideas are part of this journey:

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Emma R's Key Ideas from Webs of Influenceby Nathalie Nahai

Online Shopping Persuasion Tricks

Emma R's ideas are part of this journey:

Related collections

Discover Key Ideas from Books on Similar Topics

Emma R's Key Ideas from Webs of Influence
by Nathalie Nahai