Strategies support the plan to achieve the goal and tend to be more general ideas.Tactics are actions taken to make the plan happenFor example, social media marketing would be a strategy. It's a general idea. And actions on social media would be the tactics. These support the strategy.

Marketing Strategy VS Tactics

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”_ Sun Tzu

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Productivity

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Marketing & Sales

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Motivation & Inspiration

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Strategy

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Leadership & Management

Strategy VS Tactic

THE 5 PILLARS OF SOCIAL MEDIA MARKETING

<ul><li>Know who is your audiance is and which social platform they use</li><li>Understand your goals</li><li>Create effective, relavent content</li></ul>Posting the right content in the right places can save both time and money.E.g. If you want to build community around your brand, you might focus on interactive content like polls or question and answer sessions. But if your goal is to promote a new product, running a contest and giveaway might get better results.

<ul><li>When to post content</li><li>How often to post content</li></ul>The goal is to engage followers enough so that they remember you, but not so often that you overwhelm them.

Planning & Publishing

<ul><li>Track and anayze social conversations and mentions related to your brand </li><li>Respond to and engage with customers</li></ul> Think of social listening and engagement like a conversation. First, a business publishes content. Then they listen to how their audience responds. By paying attention to what their audience says, they can determine the best way to reply.Eg. If someone posts about how helpful they find a particular tool, like a habit tracking app, the brand could respond with thanks and encouragement. But if they post that the app isn't working correctly, they could share troubleshooting tips instead.

Social Listening & Engagement

<ul><li>Find out how content or campaigns are performing </li><li>Communicate results</li></ul>Social media analytics tools can track and measure things like comments, shares, follows, or clicks. They can tell you how many people are using a hashtag or the number of positive mentions over time. Businesses can use these insights to respond to trends, or guide future strategies.

Analytics & Reporting

<ul><li>Expand a brand's reach</li><li>Remarket products</li><li>Serve ads to highly specific customer groups</li><li>Grow their email lists</li></ul> Social media ads targets to highly specific customer groups than than search engines.By linking ads to email sign-up forms, business can contact their followers directly and send them special offers.

Paid Social Media

Social media marketing is the practice of creating and publishing content for social media platforms in order to drive engagement and promote a brand or product.

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Technology & The Future

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Startups

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Artificial Intelligence

Social Media Marketing 

When you set your goals, you’ll want to refer to the acronym SMART. SMART stands for specific, measurable, attainable, relevant, and time-bound. Ensuring your goals meet these criteria will help keep you organized, give you a sense of direction as you move through your campaigns, and provide you with a time frame to work within.

What are SMART goals?

Specific: What do you want to accomplish?Measurable: What are the success metrics that will determine whether the objective has been met? Attainable: Is this a realistic goal that you think you can meet?Relevant: Is this specific marketing goal aligned with your company’s overall objectives? Time-bound: What is a realistic time frame that this goal can be met within?

SMART considerations

You know the company wants to focus on increasing scrapbook sales for this next quarter, so you start thinking about goals. You decide to set a SMART goal to give you something to compare your progress against. You come up with: We aim to increase scrapbook sales by 15% by the end of the next quarter through a robust social media campaign where we focus heavily on influencer marketing.This goal fits all of the SMART goal criteria, which means you’ll be able to easily track your progress and make adjustments as the social media campaign progresses.

Example scenario

<a href="https://docs.google.com/presentation/d/1N5SSJ-3U2WBssRHJsfsPFiXw7bM9pbQCgka4eD7g008/edit?usp=sharing">SMART Goal Setting PPT</a>

Bonus

Specific, Measurable, Attainable, Relevant, Time-bound

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Personal Development

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Habits

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Learning & Education

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Time Management

SMART Goal

allāhu lā ilāha illā huw, al-ḥayyul-qayyụm, lā ta`khużuhụ sinatuw wa lā na`ụm, lahụ mā fis-samāwāti wa mā fil-arḍ, man żallażī yasyfa'u 'indahū illā bi`iżnih, ya'lamu mā baina aidīhim wa mā khalfahum, wa lā yuḥīṭụna bisyai`im min 'ilmihī illā bimā syā`, wasi'a kursiyyuhus-samāwāti wal-arḍ, wa lā ya`ụduhụ ḥifẓuhumā, wa huwal-'aliyyul-'aẓīm

Allah! There is no god ˹worthy of worship˺ except Him, the Ever-Living, All-Sustaining. Neither drowsiness nor sleep overtakes Him. To Him belongs whatever is in the heavens and whatever is on the earth. Who could possibly intercede with Him without His permission? He ˹fully˺ knows what is ahead of them and what is behind them, but no one can grasp any of His knowledge—except what He wills ˹to reveal˺. His Seat encompasses the heavens and the earth, and the preservation of both does not tire Him. For He is the Most High, the Greatest.

بِسْمِ ٱللَّٰهِ ٱلرَّحْمَٰنِ ٱلرَّحِيمِ

Ayatul Kursi _ Surah Al-Baqarah 2:255

If you saw the man's face first then your secret weakness is falling in love and choosing your significant other with heavy emotional baggage. Carrying the emotions of your past trauma you are not in a rush to repeat the experience now but you are indeed ready to experience the risk, but you need to move at a certain pace which makes you feel safe.

The man's face

You always believe that someone is better waiting for you. You are an idealist in every single aspect of your life and specifically when it comes to your personal life you are a born swagger with a powerful aura. But do not scare people away who truly care for you.

Mermaid on the rock

It is your fixation on the material world to choose a significant other. You're not completely superficial but you do like the finer things and might enter into a fling with an artist but will never make it official. It is fine to maintain your standards but do not let go of meaningful connections with someone you might just be meant to be with.

Shell holding the pearl

You have this need for someone you can take care of as you're a born natural caretaker with nothing making you feel better than being able to actively do things that can make your partner's life better. However, do not sell yourself short and let people also do the same amount of effort for you.

Bird holding the branch

What you see first in this image tells about your weakness in choosing your romantic partner

Understand yourself and those around you.

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Psychology

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Love & Relationships

Decoding Love's Reflection: An Optical Illusion Challenge

Sweet, crunchy, and delicious, pear is a wonder fruit that must be included in everyone's diet. Pear, also known as Nashpati in Hindi, is loaded with high fiber and antioxidant properties. It also helps keep cholesterol, constipation, diabetes, and cancer at bay.

Wonderful benefits of pear or Nashpati

Pears have a high content of pectin, which lowers levels of LDL, triglycerides, and VLDL thereby reducing the risk of high cholesterol.

Cholesterol lowering activity

Pear is a gentle laxative due to its pectin content. Pectin is a type of fiber that binds to fatty substances in the digestive tract and promotes their elimination.

Helps in relieving constipation

The fruit contains high amounts of fibre, which maintains blood glucose levels in diabetics.

Shows anti-diabetic activity

Consumption of pear on a regular basis prevents the danger of bladder, lungs and esophageal cancer. Pears contain ursolic acid that inhibits aromatase activity thereby preventing cancer. Isoquercitrin present in fruit maintains DNA integrity.

Has anti-cancer properties

Health, health awareness, healthy lifestyle, meaningful lifestyle

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Food

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Health

Pros strive to excel, and excelling at every level is how you build a great career.

Be the best

Pros keep their promises, meet their commitments, learn from their mistakes, and take responsibility for their errors.

Be dependable

Pros know how to contribute to larger cause and make others around them better.

Be a Team player

Good business etiquette is a sign of respect for those around you; respecting others is not only good, it's good for your career.

Be respectful

You owe it to yourself, your colleagues, and your company to maintain a positive outlook even when the going gets tough.

Be positive

Responsible pros work to avoid ethical lapses and weigh their options carefully when facing ethical dilemmas

Strategy VS Tactic

Social Media Marketing

SMART Goal

Ayatul Kursi _ Surah Al-Baqarah 2:255

Decoding Love's Reflection: An Optical Illusion Challenge

Salman Ali