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Political
Consider the political issues or events across the markets you serve:
- Political Unrest: Is there unrest in a new market youβve entered?
- Legislation: Have new laws passed that could impact your business?
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10 reads
Economic
Analyse the economic factors in different geographic locations:
- Spending Priorities: What are the spending habits of customers in different regions?
- Economic Trends: How do economic conditions affect your product relevance?
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5 reads
Social
Be aware of social factors and cultural trends:
- Cultural References: Stay updated with popular cultural trends and social media usage.
- Demographics: Consider factors like population growth, geographic location, cultural aspects, age, and education levels.
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6 reads
Technological
Stay informed about technological advancements:
- Emerging Technologies: How are new technologies affecting email marketing?
- Smart Devices: Consider how customers use smart devices to read emails aloud.
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5 reads
Legal
Understand the legal framework in your markets:
- Laws and Regulations: Be aware of regional legal restrictions and requirements that could impact your marketing tactics.
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5 reads
Environmental
Consider environmental factors that may influence your strategy:
- Climate Change: How does climate change affect your business?
- Sustainability: What sustainable practices can you incorporate?
- Natural Disasters: Plan for natural disasters that could impact your operations.
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3 reads
A PESTLE analysis is crucial for understanding the external context of your marketing strategy.Β By examining these factors, you can craft a more effective and responsive marketing strategy, ensuring that you are prepared for external influences that could impact your campaigns.
PESTLE
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4 reads
IDEAS CURATED BY
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CURATOR'S NOTE
A PESTLE audit helps you analyse the external factors that influence your marketing strategy. PESTLE stands for Political Economic Social Technological Legal Environmental
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