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Specific
Specifying exactly what you want to achieve helps you determine when you've achieved it.
- Are you aiming to increase your number of followers or are you striving to increase likes, shares, and mentions?
- Which platform are you targeting?
Answering questions like these will help you make your goals more specific.
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Measurable
A goal is measurable when you can determine objectively that it has been met.
You can tell if a goal is measurable, if you can answer how much, how many, and how will I know when it's accomplished.
To make your goal measurable, determine what metrics you want to use.
Going back to our brand awareness goal, let's say the metric you want to track is the number of followers you have on Instagram. An example of a related measurable goal might be to increase your followers on Instagram by 15% over the last quarter.
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Attainable
An attainable goal is realistic given any constraints.
Is there anything that could get in the way of increasing your Instagram followers by 15%, such as a lack of time, budget, or other resources?
Remember, you want to set goals that are a little challenging in order to encourage growth.
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Relevant
Does it make sense to try to reach this goal?
Think about how the goal lines up with your company's other marketing goals, priorities, and values.
A relevant goal will benefit your business.
For example, if you're a company that wants to attract a younger demographic, then it makes sense to try to increase your followers on platforms like Instagram, whose largest audience is between the age of 25 to 34 years.
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Time-bound
This means your goal will have a deadline.
Making your goal time-bound, helps you plan your schedule and set milestones.
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IDEAS CURATED BY
CURATOR'S NOTE
SMART is an acronym that stands for Specific, Measurable, Attainable, Relevant, and Time-bound.
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