How to use storytelling to build culture
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Narratives strengthen organizations. They build trust, enhance reputation, and move people into action.
Narratives can clarify a shared vision, align teams around a common purpose, and strengthen culture. The strongest organizational narratives start with strategic analysis and result in creative ideas.
For a narrative to improve reputation, it should tell stories in three areas:
To find answers and put the narrative in motion:
Distil three or four main stories. The more focused the narrative, the more likely audiences will associate a brand with these ideas.
To identify three or four core storylines:
Once the narrative is final and approved, share it within the company in inspiring ways.
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