How to use storytelling to build culture - Deepstash
How to use storytelling to build culture

How to use storytelling to build culture

Curated from: fastcompany.com

Ideas, facts & insights covering these topics:

4 ideas

·

780 reads

9

Explore the World's Best Ideas

Join today and uncover 100+ curated journeys from 50+ topics. Unlock access to our mobile app with extensive features.

Stories help us make sense of the world

Stories help us make sense of the world

Narratives strengthen organizations. They build trust, enhance reputation, and move people into action.

Narratives can clarify a shared vision, align teams around a common purpose, and strengthen culture. The strongest organizational narratives start with strategic analysis and result in creative ideas.

23

261 reads

Define the story worth telling

For a narrative to improve reputation, it should tell stories in three areas:

  • What we do well
  • What competitors don’t do as well
  • What our audiences care about

To find answers and put the narrative in motion:

  • Identify which stakeholders to involve at each stage of the narrative development process.
  • Invite colleagues with the skills and authority to manage the narrative process from start to finish.
  • Invite leaders to describe their vision, strategy, and priorities. Ask for specific stories, examples and proof points.

23

217 reads

Distill the story lines

Distil three or four main stories. The more focused the narrative, the more likely audiences will associate a brand with these ideas.

To identify three or four core storylines:

  • Quickly craft possible narrative directions
  • Choose a subset to test.
  • Test early headlines, themes, and messages for resonance, authenticity, and differentiation.
  • Convene a diverse array of new reviewers for focus groups or one-on-one interviews.
  • Ask reviewers to share tangible examples that bring ideas to life. 

23

163 reads

Deliver the narrative, so it drives sustained and meaningful action

Deliver the narrative, so it drives sustained and meaningful action

Once the narrative is final and approved, share it within the company in inspiring ways.

  • Ask executives, upper-level managers, business resource group leads, advisers, and others to help craft a successful rollout plan. 
  • Engage managers on how to make the narrative real for their teams. 
  • Start a broader rollout for all colleagues to connect them with the larger company story.
  • Share the narrative externally through images, videos, recordings, and other creative campaigns.

20

139 reads

IDEAS CURATED BY

samanthabqq

Great leaders inspire me. I read and stash about that.

Samantha Q.'s ideas are part of this journey:

Cracking the Interview

Learn more about communication with this collection

How to showcase your skills and experience

How to answer common interview questions

How to make a good first impression

Related collections

Similar ideas

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates