Content marketing and content strategy complement each other perfectly, but they’re not the same thing. Learn the differences – and why you need both

As a whole, content marketing is organic marketing. It involves giving value to people so they recognize your brand as a trustworthy solution to their needs and desires.

Content strategy, on the other hand, is the foundation on which successful content marketing is built. Think of it as a map. If content marketing is the journey toward brand success, content strategy is the blueprint that directs it

Every piece of content you publish should be centered around a goal. And content strategy helps you determine exactly what your goal is

you write a lead magnet to grow the size of your email list. You compose emails to gain clicks to your website. You write blog posts to establish authority in your industry. All these pieces of content are created at the right time, set before the right audience, and then measured for success. See how content strategy works?

Content Strategy Determines Who You’re Reaching with Your Content MarketingContent Strategy Determines Who You’re Reaching with Your Content MarketingPart of content strategy is finding out exactly who your audience is.&nbsp;

Here are a few tips for implementing your content strategy to speak to your audience. Create content personas. Gather information about your audience and make fictional characters you can address each time you write content.

Remember the buyer’s journey. Your audience will be in either the awareness, consideration, or decision state when they read your content. You need to know what pushes their hot buttons in each one of these stages.

Content marketing and content strategy complement each other perfectly, but they’re not the same thing. Learn the differences – and why you need both.

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The Difference Between Content Marketing & Content Strategy

What's past is prologue," then, translates roughly as "What's already happened merely sets the scene for the really important stuff, which is the stuff our greatness will be made on.

What’s past is prologue. —The Tempest

At its best, a content strategy defines:<ol><li>key themes and messages,</li><li>recommended topics</li><li>content purpose (i.e., how content will bridge the space between audience needs and business requirements)</li><li>content gap analysis,</li><li>metadata frameworks and related content attributes,</li><li>search engine optimization (SEO), and implications of strategic recommendations on content creation, publication, and governance.</li></ol>

Content strategy defines:

in her groundbreaking article, <a href="http://www.boxesandarrows.com/view/content-strategy-the">Content Strategy: the Philosophy of Data</a>, Rachel Lovinger said:The main goal of content strategy is to use words and data to create unambiguous content that supports meaningful, interactive experiences. We have to be experts in all aspects of communication in order to do this effectively.

Main goal

David Campbell, the founder of Saks Fifth Avenue, said, “Discipline is remembering what you want.”When it comes to creating and governing content, it’s easy to forget what we want, or even worse, to settle for less.

Take Up the Torch

<ul><li>Editorial strategy defines the guidelines by which all online content is governed: values, voice, tone, legal and regulatory concerns, user-generated content, and so on. This practice also defines an organization’s online editorial calendar, including content life cycles</li></ul>

Web writing is the practice of writing useful, usable content specifically intended for online publication. This is a whole lot more than smart copywriting. An effective web writer must understand the basics of user experience design, be able to translate information architecture documentation, write effective metadata, and manage an ever-changing content inventory.

Content management strategy defines the technologies needed to capture, store, deliver, and preserve an organization’s content. Publishing infrastructures, content life cycles and workflows are key considerations of this strategy.

The Discipline of Content Strategy

Reading is a habit of compounding growth. Learn more and you’ll generate ideas and enthusiasm for making other changes.Reading books, not just random online articles, is especially helpful. when you read a book, you’re getting more concentrated thinking on a topic than shorter essays.Books, however, are also harder to read. They require patience and attention that is often in short supply. As a result, I think it makes sense to single out some specific strategies for increasing the amount of books you read.

A Habit of Compounding Growth

<h1>The habit I’ve had the most success with in increasing the number of books I read may seem like a paradoxical one. Isn’t the goal to finish more books? Why would abandoning them without hesitation be a good thing?</h1>But the real cause of reading too few books is that you don’t enjoy it enough. The worst thing for your enjoyment is to feel compelled to finish a book that has become boring, predictable or unhelpful.I often have ten or more books through various states of completion that I read at a time. I know I won’t finish some of those and that’s okay.

never feel guilty for putting down a book and starting a new one

The goal here is to have an enormous pile of potentially good books. While getting stuck with a boring book may be the biggest obstacle to reading more, the second obstacle is not having enough interesting books waiting to be read. Every time someone recommends a book that sounds interesting add it to the list. Now you have books waiting to be read instead of being clueless about what to read next

Create a Library in your Amazon Wishlist

This habit works because it also helps you get better sleep. Too might light, particularly the bluer light from LED screens, <a href="https://en.wikipedia.org/wiki/Melatonin#Circadian_rhythm">activates brain circuits</a> that tell your brain it is still daylight. The result is that it’s harder to start the subtle biochemical cascade that prepares your body for sleep.While relaxing you, this habit will also let you accumulate a lot of books read by the end of the year. If you read 25 pages a night, you can finish more than thirty books a year with this time alone

Set Aside Thirty Minutes Before Sleep

Reading books is one of the best habits you can create for yourself. Here are seven easy habits you can implement to finish more books next year.

The Difference Between Content Marketing & Content Strategy

What’s past is prologue. —The Tempest

The Discipline of Content Strategy

Seven Easy Habits to Read More Books Next Year | Scott H Young

Manda Nicole