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How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
Content strategy defines:
At its best, a content strategy defines:
- key themes and messages,
- recommended topics
- content purpose (i.e., how content will bridge the space between audience needs and business requirements)
- content gap analysis,
- metadata frameworks and related content attributes,
- search engine optimization (SEO), and implications of strategic recommendations on content creation, publication, and governance.
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Main goal
in her groundbreaking article, Content Strategy: the Philosophy of Data, Rachel Lovinger said:
The main goal of content strategy is to use words and data to create unambiguous content that supports meaningful, interactive experiences. We have to be experts in all aspects of communication in order to do this effectively.
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Take Up the Torch
David Campbell, the founder of Saks Fifth Avenue, said, “Discipline is remembering what you want.”
When it comes to creating and governing content, it’s easy to forget what we want, or even worse, to settle for less.
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Web writing is the practice of writing useful, usable content specifically intended for online publication. This is a whole lot more than smart copywriting. An effective web writer must understand the basics of user experience design, be able to translate information architecture documentation, write effective metadata, and manage an ever-changing content inventory.
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