The Difference Between Content Marketing & Content Strategy - Deepstash
The Difference Between Content Marketing & Content Strategy

The Difference Between Content Marketing & Content Strategy

searchenginejournal.com

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Content marketing and content strategy complement each other perfectly, but they’re not the same thing. Learn the differences – and why you need both

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As a whole, content marketing is organic marketing. It involves giving value to people so they recognize your brand as a trustworthy solution to their needs and desires.

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Content strategy, on the other hand, is the foundation on which successful content marketing is built. Think of it as a map. If content marketing is the journey toward brand success, content strategy is the blueprint that directs it

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Every piece of content you publish should be centered around a goal. And content strategy helps you determine exactly what your goal is

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you write a lead magnet to grow the size of your email list. You compose emails to gain clicks to your website. You write blog posts to establish authority in your industry. All these pieces of content are created at the right time, set before the right audience, and then measured for success. See how content strategy works?

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Content Strategy Determines Who You’re Reaching with Your Content Marketing

Content Strategy Determines Who You’re Reaching with Your Content Marketing

Part of content strategy is finding out exactly who your audience is. 

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Here are a few tips for implementing your content strategy to speak to your audience. Create content personas. Gather information about your audience and make fictional characters you can address each time you write content.

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Remember the buyer’s journey. Your audience will be in either the awareness, consideration, or decision state when they read your content. You need to know what pushes their hot buttons in each one of these stages.

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