Content strategy, on the other hand, is the foundation on which successful content marketing is built. Think of it as a map. If content marketing is the journey toward brand success, content strategy is the blueprint that directs it

Every piece of content you publish should be centered around a goal. And content strategy helps you determine exactly what your goal is

you write a lead magnet to grow the size of your email list. You compose emails to gain clicks to your website. You write blog posts to establish authority in your industry. All these pieces of content are created at the right time, set before the right audience, and then measured for success. See how content strategy works?

Content Strategy Determines Who You’re Reaching with Your Content Marketing

Content Strategy Determines Who You’re Reaching with Your Content Marketing

Part of content strategy is finding out exactly who your audience is. 

Here are a few tips for implementing your content strategy to speak to your audience. Create content personas. Gather information about your audience and make fictional characters you can address each time you write content.

Remember the buyer’s journey. Your audience will be in either the awareness, consideration, or decision state when they read your content. You need to know what pushes their hot buttons in each one of these stages.