Tome Treasure Treasure's Key Ideas from Blue Ocean Strategy, Expanded Edition
by W. Chan Kim, Renee Mauborgne

“A focus on the competition too often anchors companies in the red ocean, and puts the competitors, rather than the customer, at the core of strategy.”

“Blue ocean strategy is not about finding a better or lower-cost solution to the existing problem of an industry. Instead, it is about redefining the problem itself.”

“An effective blue ocean strategy has three complementary qualities: focus, divergence and a compelling tagline.”

“A thriving blue ocean strategy is built on more than differentiation and low-cost in its value proposition. It must align value, profit, and people propositions so that each reinforces the others.”