"All things being equal, people will do business with and refer business to those people they know, like, and trust."

"The most valuable skill you can develop is the ability to see the world from another person's perspective."

"When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity."

"Persuasion is not about manipulating others to get what you want. It's about bringing others to your way of thinking by showing them the benefits to themselves."

"When you make others feel important, you gain an almost magical ability to influence their actions."

"A person's name is, to that person, the sweetest and most important sound in any language."

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The Art of Persuasion: Winning Without Intimidation by Bob Burg is a practical guide to mastering the skill of persuasion in a way that is ethical, respectful, and effective.

The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include:<ul><li>Making People Feel Important</li><li>Everything is Negotiable</li><li>Dealing with Difficult People</li><li>Persuasion in Action</li><li>What Sets You Apart from the Rest</li><li>Nuggets of Wisdom</li></ul>Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!

Tome Treasure Treasure's Key Ideas from The Art of Persuasion
by Bob Burg

BOB BURG

BOB BURG

BOB BURG

BOB BURG

BOB BURG

BOB BURG

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Discover Key Ideas from Books on Similar Topics

Tome Treasure Treasure's Key Ideas from The Art of Persuasionby Bob Burg

BOB BURG

BOB BURG

BOB BURG

BOB BURG

BOB BURG

BOB BURG

For a short summary

Discover Key Ideas from Books on Similar Topics

Tome Treasure Treasure's Key Ideas from The Art of Persuasion
by Bob Burg