How Amazon Brings Its Products From Ideas to Execution - Deepstash

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How Amazon Brings Its Products From Ideas to Execution

inc.com

Determine who your user is

The first and biggest question you need to ask, before designing a product that can be used by everyone is 'whom are you building for?'

When building their AstroBot Amazon made a list of potential user groups: software developers, business analysts, data scientists, designe...

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The best way to determine that their product is useful is to put it in front of the people most likely to use it. This can mean market testing, or it can mean asking people on your own team--ideally, those in roles it's designed for--to give it a go.

Treat your prototypes not as

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It's important to have an idea of what your product will look like down the road.

Early stages of product design are when you should take stock of the features that didn't make it into your minimum viable product and store them away for later.

You should decide at the...

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