How Amazon Brings Its Products From Ideas to Execution - Deepstash

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Determine who your user is

Determine who your user is

The first and biggest question you need to ask, before designing a product that can be used by everyone is 'whom are you building for?'

When building their AstroBot Amazon made a list of potential user groups: software developers, business analysts, data scientists, designers, researchers, marketers. The product team reached out to potential users in those roles and spoke with them about their pain points and needs. 

On the basis of those conversations, the company determined that software developers were most likely to use the product.

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Test whether your assumptions are valid.

The best way to determine that their product is useful is to put it in front of the people most likely to use it. This can mean market testing, or it can mean asking people on your own team--ideally, those in roles it's designed for--to give it a go.

Treat your prototypes not as finished products but as conversation pieces. You're not only trying to find faults in your design, but also validate that the use cases that you identified are correct and identify if there is something for the future that you can put on the road map.

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Understand how the product will grow.

It's important to have an idea of what your product will look like down the road.

Early stages of product design are when you should take stock of the features that didn't make it into your minimum viable product and store them away for later.

You should decide at the onset what data points you'll use to measure the success of your product. These metrics are critical and help you decide what features to roll out later on, and will help ensure you have a product that keeps users engaged for years to come.

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