Top QR Code Marketing Trends

Brands use QR Codes to close the gap between physical and digital marketing. You’ll find that many brands now use in-store QR Code labels on products. By scanning the QR Code labels, customers can find out detailed specifications about the products.

To build a customer community, include QR Codes that send users to your social media pages.

This technique has been around for a while on platforms like Snapchat, Line, and WeChat. However, it’s become an increasingly popular marketing tactic since Instagram announced its QR Code functionality.

Rather than choosing between social media pages, however, why not use a social media QR Code that sends users to an all-in-one landing page? Offer links to all your social media profiles so customers can choose the platform that most suits them.

Typically, users read between one and six reviews for products before purchasing.

To encourage as many reviews as possible, make it simple for your customers to leave feedback in a place that’s easy for others to see.

Send customers to review websites or offer a landing page where customers can rate your product. You’ll be able to use this rating as social proof to boost credibility in future marketing.

Instead of unclear paper instructions, Video QR Codes link customers to instructional videos and product demonstrations to guide customers on how to assemble and use the product.

 Add a QR Code to product packaging so that customers can scan new items to access video guides on your YouTube channel or website.

QR Codes are a killer way to offer interactive experiences to visitors. Whether it’s a museum, art gallery, walking tour, historical monument, etc., QR Codes can link users to video, audio, and articles that provide a guided tour of the attraction.

In fact, why not offer a guided tour of your store and its range? By scanning in-store QR Codes with their iPhone or Android device, customers learn more about your brand as they move through the in-store experience.

It’s rare to get a plane ticket or concert ticket that doesn’t have a QR Code. QR Code technology has streamlined entry processes to speed up wait times.

To adhere to social distancing measures, many establishments (like medical waiting rooms) are now looking to employ remote queuing. Visitors check-in at the QR scanner with their QR Code and then wait outside or in their car. Users are notified by SMS when it’s time for their appointment.

Some organizations are using QR Codes to direct customers to company-made playlists on apps like Spotify.

The team puts together a playlist that shows off the brand’s personality. Customers are encouraged to listen to the playlist while shopping in-store, using the product, or benefiting from the service.

For musicians, use an audio QR Code to send listeners straight to an mp3 of your album.

As can be seen with the track and trace apps developing in the global health sector, QR Codes offer a quick and easy way for customers to check-in at physical locations.

While this is being used to help prevent the spread of infectious diseases, you can also leverage customer check-in to track which stores are popular and which promotions work in different locations. Connect a QR Code to your brand app to send personalized local promotions related to the stores that each customer checks in at.

There are around 27.5 million blogs on the internet today. That’s a lot of competition to beat for readership.

By creating a QR Code, you can funnel readers straight to your blog sign-up page to increase readership with an easy subscription. Add the QR Code to your business cards, merchandise, social media pages, and social media groups to encourage signups.

Contactless QR Code menus help to improve the customer experience and adhere to social distancing measures. Place a QR Code that leads to a virtual menu on your restaurant tables and marketing materials.

Optimize the QR Code menu by enabling contactless payment through the QR Code link.

Contactless payment systems are the future. While NFC technology (near-field communication) is one of the most popular ways of doing this, payments can only be made from no more than four centimeters away. 

A contactless payment QR Code, however, will go through from any distance, as long as the Code is big enough for your device to read. With social distancing becoming the norm, QR Code payment systems seem like a much more sensible solution.

Gamification is a technique to foster interactive engagement with the consumer through games.

Event planners will often use QR Code scavenger hunts at physical events to encourage attendees to move around the entire space. These scavenger hunt QR Codes may include links to gifts, promotions, or even landing pages that include small games.

Why not try gamifying QR Codes at virtual events too? Flash different QR Codes throughout an online event to prevent attendance from dropping off throughout the event.