<p>Content intelligence is <strong>the process of using software that combines machine learning and AI in order to conduct market research</strong> about the effectiveness of specific types of content that will help marketers to create a high-quality content strategy.</p>

Content Intelligence

<p>A lot of marketers use content marketing in order to communicate with the audience and draw them in. The benefits include:</p><ul><li>Generating a deep understanding of your target audience and what they like based on data and analysis</li><li>Helps you to create content that is centered around your users and what they enjoy</li><li>Gain insight to various content types & how they're created</li><li>Predict the effectiveness of content based on historical performance</li><li>Generate authority in your niche that helps you get more visitors, increase conversion rates, and gain visibility in search results</li></ul>

The Importance of Content Intelligence

<ol><li>BuzzSumo</li><li>Contently</li><li>Curata</li><li>Crayon</li></ol>

List of Content Intelligence Software

<p dir="ltr">All marketers want a content marketing strategy that helps them generate influence and a large audience. Case in point — “how to develop a content marketing strategy” was the <a href="https://www.semrush.com/state-of-content-marketing/" rel="noopener" dir="ltr">fifth most searched</a> question about content marketing in 2020.</p><p dir="ltr">Unfortunately, no concrete formula will help you generate incredible content with consistent results, yet it is essential to create incredible content with consistent results. Competitive intelligence poses a solution to this issue, yet only <a href="https://www.semrush.com/state-of-content-marketing/" rel="noopener" dir="ltr">23%</a> of marketers leverage it in their content creation strategy.</p><p>In this post, discover what content intelligence is, and the benefits that it will bring to marketers leveraging it as a tool to create their own content marketing strategy.</p><p>Content intelligence is the process of using software that combines machine learning and AI to conduct market research about the effectiveness of specific types of content to help marketers create a high-quality content strategy that they know will work.</p><p>It is essentially a GPS that leads you to a high-quality content strategy that drives leads, conversions, and revenue. You don’t have to guess what will be of interest to your audience because the data shows you what performs well with your audience based on market and competitor analysis.</p><h3>Why is content intelligence important?</h3><img src="https://blog.hubspot.com/hs-fs/hubfs/content%20intelligence.png?width=546&amp;name=content%20intelligence.png" alt="benefits of content intelligence" width="323" srcset="https://blog.hubspot.com/hs-fs/hubfs/content%20intelligence.png?width=273&amp;name=content%20intelligence.png 273w, https://blog.hubspot.com/hs-fs/hubfs/content%20intelligence.png?width=546&amp;name=content%20intelligence.png 546w, https://blog.hubspot.com/hs-fs/hubfs/content%20intelligence.png?width=819&amp;name=content%20intelligence.png 819w, https://blog.hubspot.com/hs-fs/hubfs/content%20intelligence.png?width=1092&amp;name=content%20intelligence.png 1092w, https://blog.hubspot.com/hs-fs/hubfs/content%20intelligence.png?width=1365&amp;name=content%20intelligence.png 1365w, https://blog.hubspot.com/hs-fs/hubfs/content%20intelligence.png?width=1638&amp;name=content%20intelligence.png 1638w" height="162"><p>Many marketers use content marketing to communicate with their audiences and draw them in, and content intelligence helps them do so effectively. Some additional benefits include:</p><UL><LI>Generating a deep understanding of your target audience and the type of content they enjoy based on competitor data and analysis.</LI><LI>Data from market research helps you create content that is entirely centered around your users and what they enjoy.</LI><LI>Gain insight into various content types and how they should be created, like video content intelligence that lets you know actions within videos that drive results.</LI><LI>AI analyzes content for style, tone of voice, and other important metrics to eliminate guesswork and the trial and error that often goes into creating content.</LI><LI>Ability to predict the effectiveness of your content based on the historical performance of your competitors.</LI><LI>Generate authority in your niche through high-quality, informative content that helps you get more visitors, increase conversion rates, and gain visibility in search results.</LI></UL><h2>Content Intelligence Software</h2><p>While it’s possible to conduct competitive intelligence on your own, software automates the process and generates results quickly. Let’s go over some high-quality tools you can leverage in your process.</p><h3 dir="ltr">1. <a href="http://buzzsumo.com/" rel="noopener" dir="ltr">BuzzSumo</a></h3><p>BuzzSumo uses a strategy of research and discovery to obtain insights about the content created by your market and industry competitors to help you understand what performs best with your audience.</p><p>The tool analyzes a variety of social media feeds and web content to provide you with viral trends to leverage, business-related content you should consider covering, and target keywords to use when you begin creating.</p><img src="https://blog.hubspot.com/hs-fs/hubfs/buzzsumo-2.png?width=1300&amp;name=buzzsumo-2.png" alt="content intelligence software: buzzsumo" width="323" srcset="https://blog.hubspot.com/hs-fs/hubfs/buzzsumo-2.png?width=650&amp;name=buzzsumo-2.png 650w, https://blog.hubspot.com/hs-fs/hubfs/buzzsumo-2.png?width=1300&amp;name=buzzsumo-2.png 1300w, https://blog.hubspot.com/hs-fs/hubfs/buzzsumo-2.png?width=1950&amp;name=buzzsumo-2.png 1950w, https://blog.hubspot.com/hs-fs/hubfs/buzzsumo-2.png?width=2600&amp;name=buzzsumo-2.png 2600w, https://blog.hubspot.com/hs-fs/hubfs/buzzsumo-2.png?width=3250&amp;name=buzzsumo-2.png 3250w, https://blog.hubspot.com/hs-fs/hubfs/buzzsumo-2.png?width=3900&amp;name=buzzsumo-2.png 3900w" height="323"><h3 dir="ltr">2. <a href="http://contently.com/" rel="noopener" dir="ltr">Contently</a></h3><p>Contently uses StoryBook™, its proprietary technology, to analyze and predict the content that will have the most significant impact on your business. This data will then help you create a content strategy that aligns with your audience interest — SEO, voice and tone, and your brand guidelines are all considered in every recommendation. Then, when you create your content, you’ll get analytics to show what performs and drives ROI to further focus your efforts.</p><img src="https://blog.hubspot.com/hs-fs/hubfs/contently.jpg?width=1344&amp;name=contently.jpg" alt="content intelligence software example: contently" width="323" srcset="https://blog.hubspot.com/hs-fs/hubfs/contently.jpg?width=672&amp;name=contently.jpg 672w, https://blog.hubspot.com/hs-fs/hubfs/contently.jpg?width=1344&amp;name=contently.jpg 1344w, https://blog.hubspot.com/hs-fs/hubfs/contently.jpg?width=2016&amp;name=contently.jpg 2016w, https://blog.hubspot.com/hs-fs/hubfs/contently.jpg?width=2688&amp;name=contently.jpg 2688w, https://blog.hubspot.com/hs-fs/hubfs/contently.jpg?width=3360&amp;name=contently.jpg 3360w, https://blog.hubspot.com/hs-fs/hubfs/contently.jpg?width=4032&amp;name=contently.jpg 4032w" height="323"><h3 dir="ltr">3. <a href="http://curata.com/" rel="noopener" dir="ltr">Curata</a></h3><p>Curata’s self-learning engine helps you discover the best performing content and understand why audiences like it and how you can create your own top-performing content. You’ll also get SEO assistance to help you curate your content and share it in the most relevant and impactful channels.</p><img src="https://blog.hubspot.com/hs-fs/hubfs/curata.png?width=1346&amp;name=curata.png" alt="content intelligence software example: curata" width="323" srcset="https://blog.hubspot.com/hs-fs/hubfs/curata.png?width=673&amp;name=curata.png 673w, https://blog.hubspot.com/hs-fs/hubfs/curata.png?width=1346&amp;name=curata.png 1346w, https://blog.hubspot.com/hs-fs/hubfs/curata.png?width=2019&amp;name=curata.png 2019w, https://blog.hubspot.com/hs-fs/hubfs/curata.png?width=2692&amp;name=curata.png 2692w, https://blog.hubspot.com/hs-fs/hubfs/curata.png?width=3365&amp;name=curata.png 3365w, https://blog.hubspot.com/hs-fs/hubfs/curata.png?width=4038&amp;name=curata.png 4038w" height="323"><h3 dir="ltr">4. <a href="http://crayon.com/" rel="noopener" dir="ltr">Crayon</a></h3><p>Crayon’s software provides you with competitive intelligence that will help you use actionable insights to create a high-quality content strategy. You’ll gain an understanding of what works for your competitors, from social channels to review sites, and discover key messaging that performs best that you can adapt to your content strategy.</p><img src="https://blog.hubspot.com/hs-fs/hubfs/crayon.jpg?width=1677&amp;name=crayon.jpg" alt="content intelligence software example: crayon" width="323" srcset="https://blog.hubspot.com/hs-fs/hubfs/crayon.jpg?width=839&amp;name=crayon.jpg 839w, https://blog.hubspot.com/hs-fs/hubfs/crayon.jpg?width=1677&amp;name=crayon.jpg 1677w, https://blog.hubspot.com/hs-fs/hubfs/crayon.jpg?width=2516&amp;name=crayon.jpg 2516w, https://blog.hubspot.com/hs-fs/hubfs/crayon.jpg?width=3354&amp;name=crayon.jpg 3354w, https://blog.hubspot.com/hs-fs/hubfs/crayon.jpg?width=4193&amp;name=crayon.jpg 4193w, https://blog.hubspot.com/hs-fs/hubfs/crayon.jpg?width=5031&amp;name=crayon.jpg 5031w" height="323"><h2>Over To You</h2><p>The content strategy you choose to create should depend entirely upon your business needs, but it can become even stronger if it’s made using content intelligence tools. Pick a software option that’s right for you, and begin generating your influence.</p><img alt="content mapping template" src="https://blog.hubspot.com/hs-fs/hub/53/hub_generated/resized/155d57ee-ca77-4968-8fb4-b464e47f3fc4.png" width="399" height="198"><img alt="Blog - Content Mapping Template" src="https://blog.hubspot.com/hs-fs/hub/53/hub_generated/resized/5331d1f4-e9e1-4880-8e74-9a56225b705b.png" width="323" height="113"><p>Originally published Oct 27, 2021 7:00:00 AM, updated October 28 2021</p><p>Topics:</p>

Learn how content intelligence helps you create an effective content strategy, and discover high-quality tools that will automate the process. 

Stashed ideas

<p dir="ltr">All marketers want a content marketing strategy that helps them generate influence and a large audience. Case in point — “how to develop a content marketing strategy” was the <a dir="ltr" href="https://www.semrush.com/state-of-content-marketing/" rel="noopener">fifth most searched </a>question about content marketing in 2020. </p>

<p dir="ltr">Unfortunately, no concrete formula will help you generate incredible content with consistent results, yet it is essential to create incredible content with consistent results. Competitive intelligence poses a solution to this issue, yet only <a dir="ltr" href="https://www.semrush.com/state-of-content-marketing/" rel="noopener">23% </a>of marketers leverage it in their content creation strategy. </p>

<p>In this post, discover what content intelligence is, and the benefits that it will bring to marketers leveraging it as a tool to create their own content marketing strategy. </p>

<p>Content intelligence is the process of using software that combines machine learning and AI to conduct market research about the effectiveness of specific types of content to help marketers create a high-quality content strategy that they know will work. </p>

<p>It is essentially a GPS that leads you to a high-quality content strategy that drives leads, conversions, and revenue. You don’t have to guess what will be of interest to your audience because the data shows you what performs well with your audience based on market and competitor analysis. </p>

<p>Many marketers use content marketing to communicate with their audiences and draw them in, and content intelligence helps them do so effectively. Some additional benefits include: </p>

<ul><li>Generating a deep understanding of your target audience and the type of content they enjoy based on competitor data and analysis. </li><li>Data from market research helps you create content that is entirely centered around your users and what they enjoy. </li><li>Gain insight into various content types and how they should be created, like video content intelligence that lets you know actions within videos that drive results. </li><li>AI analyzes content for style, tone of voice, and other important metrics to eliminate guesswork and the trial and error that often goes into creating content. </li><li>Ability to predict the effectiveness of your content based on the historical performance of your competitors. </li><li>Generate authority in your niche through high-quality, informative content that helps you get more visitors, increase conversion rates, and gain visibility in search results. </li> </ul>

<p>While it’s possible to conduct competitive intelligence on your own, software automates the process and generates results quickly. Let’s go over some high-quality tools you can leverage in your process. </p>

<p>BuzzSumo uses a strategy of research and discovery to obtain insights about the content created by your market and industry competitors to help you understand what performs best with your audience. </p>

<p>The tool analyzes a variety of social media feeds and web content to provide you with viral trends to leverage, business-related content you should consider covering, and target keywords to use when you begin creating. </p>

<p>Contently uses StoryBook™, its proprietary technology, to analyze and predict the content that will have the most significant impact on your business. This data will then help you create a content strategy that aligns with your audience interest — SEO, voice and tone, and your brand guidelines are all considered in every recommendation. Then, when you create your content, you’ll get analytics to show what performs and drives ROI to further focus your efforts. </p>

<p>Curata’s self-learning engine helps you discover the best performing content and understand why audiences like it and how you can create your own top-performing content. You’ll also get SEO assistance to help you curate your content and share it in the most relevant and impactful channels. </p>

<p>Crayon’s software provides you with competitive intelligence that will help you use actionable insights to create a high-quality content strategy. You’ll gain an understanding of what works for your competitors, from social channels to review sites, and discover key messaging that performs best that you can adapt to your content strategy. </p>

<p>The content strategy you choose to create should depend entirely upon your business needs, but it can become even stronger if it’s made using content intelligence tools. Pick a software option that’s right for you, and begin generating your influence. </p>

<p>Originally published Oct 27, 2021 7:00:00 AM, updated October 28 2021 </p>

Bite‑sized knowledge
to upgrade
your career

What Is Content Intelligence?

Content Intelligence

The Importance of Content Intelligence

List of Content Intelligence Software

What Is Content Intelligence?

How Artificial Intelligence (AI) Helps Content Creation?

How to Build an Effective Content Marketing Funnel

Bite‑sized knowledgeto upgradeyour career

What Is Content Intelligence?

Content Intelligence

The Importance of Content Intelligence

List of Content Intelligence Software

What Is Content Intelligence?

How Artificial Intelligence (AI) Helps Content Creation?

How to Build an Effective Content Marketing Funnel

Bite‑sized knowledge
to upgrade
your career