All marketers want a content marketing strategy that helps them generate influence and a large audience. Case in point — “how to develop a content marketing strategy” was the fifth most searched question about content marketing in 2020.

Unfortunately, no concrete formula will help you gener...

Content intelligence is the process of using software that combines machine learning and AI to conduct market research about the effectiveness of specific types of content to help marketers create a high-quality content strategy that they know will work.

It is essentially a GPS that leads y...

• Generating a deep understanding of your target audience and the type of content they enjoy based on competitor data and analysis.
• Data from market research helps you create content that is entirely centered around your users and what they enjoy.
• Gain insight into various cont...

• Ability to predict the effectiveness of your content based on the historical performance of your competitors.
• Generate authority in your niche through high-quality, informative content that helps you get more visitors, increase conversion rates, and gain visibility in search results....