Ideas from books, articles & podcasts.
All marketers want a content marketing strategy that helps them generate influence and a large audience. Case in point — “how to develop a content marketing strategy” was the fifth most searched question about content marketing in 2020.
Unfortunately, no concrete formula will help you gener...
Content intelligence is the process of using software that combines machine learning and AI to conduct market research about the effectiveness of specific types of content to help marketers create a high-quality content strategy that they know will work.
It is essentially a GPS that leads y...
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