Obsessed: Building a Brand People Love from Day One - Deepstash
How modern marketing works

Long ago, a great user experience design was enough to give an edge. If something was easy to use or functioned well, it was enough to get people excited.

Now, your brand is far more...

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Obsessed: Building a Brand People Love from Day One

Obsessed: Building a Brand People Love from Day One

by Emily Heyward

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Leading brands are capable of forming deep emotional connections because they stand for something people care about.

Founders should consider the brand before day one. It is ...

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When you launch a new product, think about what the brand does and how it makes people feel. People love brands that stand for a clear emotional idea that is bigger than the produc...

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A brand serves as connective tissue. A successful brand realises that to create meaningful and lasting relationships, they need to tap into people's sense of self.

Branding is about creating ...

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A community doesn't need to be formed on digital platforms or physical spaces. Community is built from creating unity around shared values. The brand should be infused throughout t...

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Brand differentiation needs to be purposeful.

When your goal is to transform a category or create a new one, you need to consider what you can stand for that no one else is but that people ca...

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